Executive Director, Omni-Channel Acquisition Marketing Strategy & Optimization - Business Card

About This Role

Wells Fargo is seeking a Senior Lead Product Manager (Executive Director) to drive the strategic development and execution of omni-channel acquisition marketing initiatives for Signify by Wells Fargo, our Business Credit Card Program. This role is pivotal in accelerating customer acquisition and growth through the creation of innovative digital marketing strategies. As a Senior Lead Product Manager, you will work cross-functionally with the Signify Acquisition team to uncover and activate growth opportunities across digital channels. Leveraging customer insights, you'll segment audiences, craft tailored marketing experiences, and develop a strategic roadmap to drive scalable, long-term acquisition growth for business cards.

Develop and implement data-driven marketing strategies to drive new customer acquisition and engagement.

Provide strategic vision and thoughtful leadership to senior executives on large-scale, enterprise-wide marketing initiatives.

Advise experienced leadership to develop or influence business plans, business requirements, direct product design and implementation for complex business and technical needs.

Lead cross-functional collaboration with business partners, vendors, and internal stakeholders to align marketing strategies with enterprise goals and policies.

Develop and implement data-driven marketing strategies to drive new customer acquisition and engagement.

Provide strategic vision and thought leadership to senior executives on large-scale, enterprise-wide marketing initiatives.

Define and execute the marketing roadmap, ensuring timely delivery of complex, high-impact programs.

Monitor performance metrics and continuously optimize campaigns based on insights and analytics.

Foster a strong agile discipline that inspires teams to continuously improve delivery evidenced through key agility metrics.

Build frameworks for complex decision making that enable effective debate and accelerate getting to the right answer.

Required Qualifications:

• 7+ years of Product Management, product development, strategic planning, process management, change delivery, or agile product owner experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
• Experience in Marketing, E-business, Digital Marketing, Digital Platforms, or Social Media
• Proven success in leading omni-channel marketing campaigns, particularly in digital acquisition

Desired Qualifications:

• Experience in B2B or small business credit card marketing
• Demonstrated ability to develop enterprise-level strategic frameworks and translate them into actionable marketing roadmaps that drive measurable acquisition growth
• Proven experience advising and influencing senior executives, including shaping strategic decisions, presenting complex recommendations, and aligning stakeholders across product, marketing, risk, and technology
• Exceptional strategic thinking and structured problem-solving skills, with the ability to simplify ambiguity and guide teams toward clear, data-driven decisions
• Strong executive presence with advanced presentation, storytelling, and visualization skills to communicate complex strategies in a concise, compelling manner
• Experience designing and facilitating strategic planning sessions, shaping long-term objectives, and driving alignment across cross-functional leadership teams
• Demonstrated track record of effective influencing and collaboration at all levels
• Exceptional problem solving abilities
• Excellent written and oral communication skills with ability to clearly communicate results

Candidate will be expected to work onsite from one of the stated locations listed in the job posting on a hybrid schedule.

VISA Sponsorship will not be supported by this role.