Executive Director of Marketing and Communications - Bursky School of Public Health

About the role

The Bursky School of Public Health is seeking an Executive Director of Marketing and Communications to lead a strategic communications and marketing program.

Responsibilities

• Create and implement an annual external strategic communications and marketing plan to increase the visibility of the school locally and globally.
• Elevate the visibility and reputation of the School through media relations and public relations strategies.
• Cultivate media relationships, community partnerships, and other opportunities to raise the school’s profile.
• Develop and lead integrated marketing campaigns that deliver consistent, compelling messaging across the school’s priority audiences, including prospective students.
• Oversee the development of external communications, including the school’s external newsletter “The Moment”.
• Coordinate with the Director of Admissions and Recruitment on student recruitment marketing and communication plans and tactics.
• Oversee photography, videography, and other multimedia content development.
• Oversee the planning and execution of an annual magazine.
• Oversee the development of impact reporting for annual communications and targeted marketing campaigns.
• Oversee the generation and analysis of data to evaluate marketing and communications efforts, support accreditation, and inform ongoing planning.
• Create and oversee an internal communications plan that aligns with office and unit goals.
• Develop executive and leadership communications materials to advance the priorities of the School.
• Oversee the development of internal communications, including the weekly newsletter “Inside”.
• Collaborate with the special projects team on convenings, overseeing the creation of event invitations and the graphics that support those events.
• Collaborate with staff leads on the dissemination and communication of information that supports a culture of informed, data-driven decision-making across the School.
• Ensure the School of Public Health website and digital presence evolve and elevate the school, building out pages for each of the offices in collaboration with the senior leadership team.
• Oversee the planning and implementation of strategic messaging across print, web, and social media communications, including the school’s website and social media channels.
• Oversee the content calendar and its execution across all platforms, including segmentation of messaging based on audience target and platform.
• Oversee the development and management of all data collection efforts for online forms, document solutions, and digital workflow processes for the School.
• Oversee hiring, training, development, motivation, and management of seven staff, including employee performance review and maintenance of staffing plans.
• Develop and implement policies, systems, and procedures that foster collaboration.

Qualifications

• Bachelor's degree
• Strategic Marketing and Communications Planning, Execution, and Measurement experience of 10 years
• Track record of successful communications, branding, and/or thought leadership strategy formulation and implementation for complex organizations with multiple stakeholders
• Exceptional writing and editing skills
• Experience in managing and implementing large scale, highly visible projects and initiatives
• Outstanding interpersonal skills and the ability to establish and maintain excellent relations with wide variety of stakeholders and constituents
• Master's degree in Marketing, Communications, Public Relations or related field preferred

Skills

• Builds Effective Teams
• Complex Project Management
• Confidentiality
• Content Editing
• Creative Ideation
• Critical Thinking
• CRM Databases
• Data Driven Strategy
• Multi-Media Productions
• Sound Judgment
• Strategic Thinking
• Writing