Executive Director, Enterprise Investment Lead

About the Role

As the Executive Director, Enterprise Investment Lead, you will play a critical role in leading strategies across planning and activation that deliver on client business objectives while pushing them into new territories. You’ll work at the intersection of data, media, and creative to drive strategic and innovative solutions to meet the evolving forces of change in the industry for this large-scale client. This role is responsible for all performance media relating to client acquisition, retention, and growth, achieved by refining systematic and strategic approaches across Paid Digital, Search, Affiliate Marketing, and Social channels.

Responsibilities

• Serve as the key point of contact for the client(s), internal Hearts and Science teams, creative agencies, OMG center, and external media/data partners to drive integration, delivery, and best-in-class performance media activation.
• Develop, own, and expand relationships with internal and cross-agency partners as well as key strategic partners (Google, Amazon, Meta, etc.) to drive excellence in performance and overall program management.
• Operate as a performance media subject matter expert within the organization to ensure teams and processes are operating at a high standard, employing best practices, and maintaining expertise.
• Work closely with Strategy, Marketing Science, and Analytics to ideate on innovation and capability development in the performance media space.
• Continually monitor the landscape for new partners and technologies that can be acquired or deployed to enhance media capabilities.
• Advocate for data-driven decision-making by leveraging multiple data sources from the tech stack, external partners, and internal resources to increase customer acquisition and engagement.
• Understand the client’s marketing platform tools, capabilities, and data to advise on ways to better leverage them for driving ROI.
• Operate as a transformation agent for clients to improve their digital and performance media strategy and execution.
• Drive innovation in areas such as custom algorithms powered by machine learning, voice, and emerging technology media areas.
• Foster a culture of continual learning, ensuring direct team members feel supported, challenged, and aligned with cutting-edge performance media practices.
• Ensure direct team members integrate well with cross-agency teams while upskilling them in Performance Media channels.
• Maintain a collaborative spirit where the team supports each other and troubleshoots problems regardless of title.
• Coach direct reports to deliver to the highest standards and provide additional management support where necessary.
• Challenge the status quo to identify potential improvements in process, structure, and program.
• Act with clients in mind; establish and maintain effective client relationships, gaining their trust and respect.
• Consider future trends to articulate the importance of evolving the performance media plan without sacrificing the bottom line.
• Encourage collaboration and quickly find common ground to solve problems for the good of all without bias.

Qualifications

• 12+ years of media experience, preferably at an agency or consulting agency.
• Track record of successfully driving digital customer growth and revenue across paid media platforms for B2C and B2B brands.
• Demonstrated ability to develop and drive strategic media plans for large, complex organizations.
• Strong people leader, guiding a team through change and transformation, with a focus on talent development, capability building, and culture.
• Track record of building and developing high-performing teams.
• Proven experience using data analytics to provide greater customer insight, drive innovation, and improve efficiency and productivity.
• Demonstrated functional and technical knowledge and skills required to deliver in this role.
• Strong project management and interpersonal skills, with the ability to take initiative in a challenging, fast-paced environment with multiple priorities.
• Magnetic for clients with the capability to lead them through transformation.
• Creative problem solver with an entrepreneurial spirit.
• Strong understanding of media advertising and marketing technology.

Benefits

Omnicom is committed to hiring and developing exceptional talent. We celebrate what makes us different and believe it makes us better together.

Pay

Compensation range: $150,000 - $250,000.

Schedule

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.