EVP, Director of Brand Strategy, Consumer

Overview

We are looking for an exceptionally talented EVP, Director of Brand Strategy - Consumer to lead Brand Strategy for all Consumer accounts at our mid-sized healthcare communications agency. You are a thought leader who is highly adept and well-versed in the craft of brand experience grounded in the consumer mindset related to health. You have in-depth knowledge of the strategic challenges facing our clients and offer innovative solutions. You are excited by the opportunity to reimagine and redefine strategic standards and offerings across the Agency. You inspire and mentor your direct reports to be fully integrated team members and client advisors on their accounts. You are the conduit to Omnicom Health network partners, bringing new solutions forward to elevate the agencies thinking and to maximize opportunities. You do this all by being the ultimate purveyor of creativity savvy, and hustle - applying it to business, brands, experiences, and connections. Strong executive presence, proven leadership and an innovative mindset are all critical to success.

Responsibilities

• Serve as the connector: Provide leadership and oversight for all consumer strategy efforts, including but not limited to, customer mindset and behavioral data, clinical brand relevance, consumer brand strategy, and customer experience.
• Think holistically: Create and manage high-functioning, cross-specialty teams from across the strategy disciplines to ensure we are thinking holistically.
• Partner closely with engagement strategy and analytics teams to ensure ideas are cohesively and effectively brought to life to influence consumer behaviors
• Inspire and mentor your direct reports to be fully integrated team members and client advisors on their accounts.
• Be indispensable: In partnership with agency account leadership, develop strong client relationships by serving as the strategic partner who pushes boundaries without losing the client’s or internal team’s confidence.
• Expand beyond the typical: Find the right insights and inspiration needed to sell new thinking.
• Go beyond the brief: Deeply understand the clients’ needs and develop robust multifaceted strategies to drive breakthrough consumer creative, ultimately leading to business growth.
• Create new: Partner with engagement strategy and innovation teams to develop inventive approaches for our clients to prototype new ways of connecting with patients and consumers.
• Embrace technology: Bring innovation and technology into solutions, engaging OH innovation experts to push our thinking.
• Build tools: In partnership with the executive leadership team, input into the agency’s strategic plan and develop and productize offerings.
• Be a key growth driver: participate in new business opportunities, generating consumer insights, strategies, and flawlessly delivering a winning narrative for pitches.
• Contribute to industry expert opportunities and strategic & creative thought leadership for the agency.
• Manage, develop, and inspire your team of consumer brand strategist to perform at their highest level.

Requirements

• Minimum 15 years prior work experience, preferable at an agency environment and with strategic department (Rx pharmaceutical experience required; consumer strategy experience outside of pharma a plus)
• Significant healthcare experience and strong passion for creating consumer relevance for high-science brands
• Experience in leading efforts across a wide array of brand strategy needs, new business, presentations and workshops
• Proven track record of building out Agency strategic offerings and structure
• Experience managing a team or department required

Qualifications

• Minimum 15 years prior work experience, preferable at an agency environment and with strategic department (Rx pharmaceutical experience required; consumer strategy experience outside of pharma a plus)
• Significant healthcare experience and strong passion for creating consumer relevance for high-science brands
• Experience in leading efforts across a wide array of brand strategy needs, new business, presentations and workshops
• Proven track record of building out Agency strategic offerings and structure
• Experience managing a team or department required

Skills

• Strong executive presence
• Proven leadership
• Innovative mindset

Benefits

• Great work doesn't come from sitting in a specific place. It comes from giving talented people an environment to do their best thinking.
• Flexible hybrid model empowers teams to work where they're most effective, whether that's in our NYC headquarters, at home, or alongside clients.
• Intentional meeting-free time, seasonal flexibility, and modern ways of working, our team has the space to get the edge, their way.

Pay

The range below represents the low and high end of the base salary someone in this role may earn as an employee of an Omnicom Health company in the United States. Salaries will vary based on various factors including but not limited to professional and academic experience, training, associated responsibilities, and other business and organizational needs. The range listed is just one component of our total compensation package for employees. Salary decisions are dependent on the circumstances of each hire.

$258,000 - $279,000

Schedule

Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.