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Jobs · Sales · Colorado

Director, Consumer & Brand Insights

Crocs, Inc. · Broomfield, CO · 1 wk ago
HybridSales$165k–$175k/yrFull-time

Overview

At Crocs, Inc., we are seeking a Director, Consumer & Brand Insights to define and lead the enterprise consumer and brand insights strategy across the Crocs and HEYDUDE portfolios.

This leader will serve as the voice of the consumer across the organization, shaping enterprise priorities, influencing senior leaders, and ensuring consumer insights are embedded in strategic decision-making across brand, product, marketing, commercial, and corporate planning.

The Director will establish and evolve a world-class consumer insights function, translating consumer understanding into actionable business strategies that drive growth, strengthen brand equity, and create competitive advantage.

What You'll Do

  • Shape Enterprise Strategy

  • Lead Consumer-Centric Decision Making

  • Define the Insights Agenda

  • Drive Business Impact

  • Partner with Executive Leadership

  • Build Organizational Capability

  • Anticipate Future Opportunities

  • Lead Research Excellence

  • Drive Innovation

  • Develop Talent & Capability

What You'll Bring to the Table

  • 10+ years of progressive experience in consumer insights, market research, strategy, analytics, or related disciplines

  • Significant experience in consumer products, retail, footwear, apparel, or adjacent industries

  • Demonstrated success influencing senior executives and shaping enterprise-level business decisions

  • Experience developing and leading insights strategies that drive measurable business impact

  • Experience leading agencies, external research partners, and cross-functional teams

Leadership Capabilities

  • Strong strategic thinker with the ability to connect consumer insights to enterprise growth opportunities

  • Proven ability to influence senior leaders and drive alignment across complex stakeholder groups

  • Ability to balance long-term strategic thinking with practical business application

  • Strong executive communication and storytelling skills

  • Demonstrated ability to operate effectively in ambiguity and lead through change

Technical Expertise

  • Deep expertise in consumer research methodologies, segmentation, tracking studies, analytics, and insights activation

  • Strong understanding of consumer behavior, brand equity measurement, and competitive intelligence

  • Experience leveraging data visualization and analytics tools (Tableau, Power BI, AI-enabled insights platforms, etc.)

  • Ability to synthesize multiple data sources into clear business recommendations

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