Events Producer

Opportunity Overview

Pop Mart is seeking an Events Producer to plan, manage, and execute a dynamic mix of retail pop-up activations, experiential brand events, festival partnerships, conventions, and more across the United States. Reporting to the Senior Events Producer, this role will drive Pop Mart’s presence in the cultural and retail landscape, producing bold, immersive experiences that excite our fans, attract new audiences, and build brand love.

What You Will Achieve

• Produce and lead event management and production from initial brief through final execution and wrap-up across a range of retail and experiential channels, pop-ups, conventions, exhibitions, activations, festival experiences, and more.
• Oversee multiple event projects simultaneously, managing end-to-end production timelines, RFPs, deliverables, vendor estimates, budgets, contracts, production schedules, workback plans, payments, post-event recaps and reporting to align internal stakeholders and external partners.
• Cook up cross-functional resources to deliver seamless execution across marketing, brand, creative, retail, merchandising, operations, and PR, as well as external agencies and vendors.
• Build and oversee event budgets, monitor expenditures, identify cost efficiencies, and ensure projects remain within financial parameters.
• Source, brief, and manage vendors, agencies, and fabricators to deliver best-in-class creative and production outcomes.
• Have an understanding of permitting processes, business licenses, CAD and architectural plans, electrical plans, fabrications, and builds.
• Collaborate with internal creative, design, and teams to translate brand narratives into immersive physical experiences.
• Serve as the on-site producer for assigned events and activations, overseeing load-in, event management, logistical partners, guest experience, on-site troubleshooting and more to ensure smooth execution and exceptional brand presentation.
• Collect key performance data and feedback to evaluate success against defined KPIs (attendance, engagement, sales, ROI/ROX - Return on Experience).
• Support post-event recaps with visual documentation, metrics, and actionable recommendations for future improvement.
• Stay informed on cultural trends, fandom communities, and experiential marketing innovations.

What You Will Need

• Minimum of 5-7 years of experience in event production, live production, brand activations, or experiential marketing within entertainment. Both brand and agency experience are preferred.
• Proven success managing large-scale events simultaneously, with strong ownership of timelines, budgets, and logistics.
• Excellent organizational, communication, and project management skills with meticulous attention to detail.
• Strong cross-functional collaboration skills, with the ability to communicate well across diverse stakeholders.
• Problem-solving mindset with the ability to adapt quickly under pressure and constantly changing environments.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint) and Google Workspace (Docs, Sheets, Slides).
• Knowledge of project-management tools (e.g., Asana, Trello), and communication platforms such as Slack and Discord is a plus.
• Flexibility to travel and work evenings/weekends as required by demanding event schedules.
• Must be at least 18 years of age and legally authorized to work in the United States.

Location

This role is in-person at our office in Culver City, CA.