Events & Email Marketing Manager

About the role

Independently lead the planning and execution of a comprehensive portfolio of global recruiting events in alignment with institutional recruitment goals and under the direction of senior leadership. Oversee end-to-end delivery across in-person, virtual and on-demand formats, including content development, logistics, timelines, registration process and promotional strategies. Provide day-to-day leadership for all event operations and partner engagement and serve as the primary contact for Graduate Admissions’ events. Write compelling event descriptions to drive event engagement. Provide day-of-logistical support for virtual events and attend in-person events as needed. As new graduate programs are developed and launched, create and execute event and email promotional plans to drive conversions.

Responsibilities

• Lead the day-to-day execution of Graduate Admissions email marketing initiatives in alignment with enrollment goals and under the direction of senior leadership. Develop, write and deploy candidate email communications—including event promotion, ad-hoc programmatic messaging, and operational announcements.
• Exercise decision-making authority over copy development to ensure brand consistency and market relevance. Build and maintain emails, data extensions, and audience queries; conduct rigorous quality assurance for targeting and content accuracy; and deploy campaigns. Use available AI tools to craft and refresh email copy as needed.
• Manage the communications calendar to deliver a cohesive, high-quality candidate experience. Maintain a positive and collaborative working relationship with College Marketing.
• Develop and manage lead nurture communication strategies for 3rd-party event & partnership leads acquired by Graduate Admissions that support engagement and conversion to contacts.
• Collaborate with the Graduate Admissions Senior Leadership team to support and execute the annual recruiting events strategy. Analyze and incorporate data from available AI tools to create events and develop communication plans that meet the rapidly changing needs of candidates to increase engagement across all events ultimately helping to drive conversation from initial interest to matriculation.
• Manage key implementation efforts that strengthen prospective student engagement and contribute to admitted student yield. Coordinate inclusive and accessible in person and virtual event offerings for domestic and international audiences. Apply data insights and creative approaches to adapt to market trends and enhance the candidate experience across the recruitment lifecycle.
• Independently coordinate and manage the participation of faculty, staff, current students, and alumni to participate in Graduate Admissions events. Partner with offices across the institution to identify, prepare, and showcase diverse student perspectives and experiences representing all graduate programs. Maintain accurate alumni engagement records and participation data. Work with Human Resources to ensure compliance with Volunteer Policy requirements and guidelines.
• Provide speakers with content guidance and technical support and train student ambassadors and volunteers to effectively represent the institution in event-related activities.
• Support recruitment efforts by engaging with prospective students at events, via phone, and with walk-in visitors. Provide responsive, welcoming service and appropriately transfer candidates to Enrollment Management team members to ensure a seamless, high-quality experience. Hire, train, and supervise a student worker to assist with administrative event tasks and lead on-campus tours. Establish priorities and manage workflows for campus visit experiences. Maintain and actively contribute to the Graduate Admissions Event Guide to support consistent and efficient event execution. Assume additional responsibilities as required.

Requirements

• Bachelor’s Degree
• A minimum of 3-5 years of increasingly responsible experience in events management
• Strong customer service orientation and interpersonal & communication skills
• Demonstrated effectiveness in working with a diverse student body, faculty, staff and other constituents
• Strong organizational skills, attention to detail, and ability to work independently
• Ability to successfully manage multiple projects simultaneously
• Envisions and proposes new methods to perform tasks that support Entrepreneurial Thought & Action; takes thoughtful risks, and accepts new and ongoing initiatives, objectives and solutions to gain sought-after results.
• Anticipates and embraces change, demonstrates willingness to achieve, acquire, and utilize new skills and challenging tasks; and is flexible in changing conditions
• Strong technology skills including proficiency in Microsoft Office Products such as Word, Excel, PowerPoint and Outlooks as well as experience with Salesforce and WebEx.

Qualifications

• Must have strong technology skills including proficiency in Microsoft Office Products such as Word, Excel, PowerPoint and Outlooks as well as experience with Salesforce and WebEx.

Skills

• Strong customer service orientation and interpersonal & communication skills
• Strong organizational skills, attention to detail, and ability to work independently
• Ability to successfully manage multiple projects simultaneously
• Envisions and proposes new methods to perform tasks that support Entrepreneurial Thought & Action; takes thoughtful risks, and accepts new and ongoing initiatives, objectives and solutions to gain sought-after results.
• Anticipates and embraces change, demonstrates willingness to achieve, acquire, and utilize new skills and challenging tasks; and is flexible in changing conditions
• Strong technology skills including proficiency in Microsoft Office Products such as Word, Excel, PowerPoint and Outlooks as well as experience with Salesforce and WebEx.

Benefits

Babson College offers a comprehensive benefits package for full-time employees working at least 28 hours per week. This includes:

• Insurance Coverage: Medical, dental, vision, group life and long-term disability insurance, business travel accident insurance, and mental health benefits.
• Time Off: Starting at 3 weeks of vacation annually, 2 weeks of sick time, 1 week of paid family illness time, 6 weeks of paid parental leave, and 12 paid holidays per year. President’s holidays are determined each year.
• Retirement: Participation in a 403(b) retirement plan with mandatory employee contributions and a 4:1 employer match.
• Additional Benefits: Wellbeing programs, virtual fitness platform, and employee assistance program.

Pay

This is an exempt position with the following pay range: $67,766 - $75,296; the role is also eligible for bonuses based on performance and budget.

Schedule

Hybrid schedule which requires work onsite a minimum of 2 days a week (requires 5 days a week for the first 3 months for training purposes). Some additional days onsite may be required to accommodate in person meetings and other events. The on-campus requirement is subject to modification based on organizational needs.

Application Instructions

All questions or concerns about this posting should be directed to the Office of Human Resources at [email protected].