Events Director

About the role

The events director owns the strategy, planning, execution, and performance of Progyny’s B2B events portfolio, ensuring events meaningfully support pipeline growth, consultant and health plan influence, and brand presence in the benefits market. This role sits within the Enterprise Marketing team and works closely with our commercial organization.

Responsibilities

• Own Progyny’s annual events strategy and calendar, aligned to sales priorities, pipeline coverage, and key market moments
• Plan a mix of marquee conferences, field events, hosted dinners, webinars, and partner events that support employer, labor, consultant, channel partner and health plan audiences
• Evaluate sponsorships, speaking opportunities, and hosted experiences to maximize influence and ROI
• Lead end-to-end execution of in-person and virtual events, including budgets, vendors, logistics, timelines, and onsite management
• Oversee event platforms, registration workflows, lead capture, and post-event data handoff to Sales and Marketing
• Ensure consistent, high-quality Progyny brand presence across booths, signage, collateral, and swag
• Sales and Stakeholder Partnership
• Partner closely with commercial leadership to align events to target accounts
• Collaborate with Consultant Relations, Health Plans, and Channel Partnerships to support co-hosted and partner-driven events
• Act as the central point of coordination across Enterprise Marketing, Digital, Content, and Creative for event support
• Measurement and Optimization
• Partner with marketing Operations & Analytics to review and interpret event performance insights, including attendance quality, engagement, pipeline influence, and follow-up outcomes
• Use performance insights and market context to inform event strategy, prioritization, and investment decisions
• Stay informed on competitor event presence, sponsorships, and speaking activity, leveraging insights to guide strategic choices
• Team and Vendor Management
• Manage and mentor events team members and external vendors/agencies
• Establish scalable processes, run-of-shows, and playbooks to support a growing events program

Requirements

7-10+ years of experience in B2B events in healthcare benefits

Proven experience managing large conferences and complex, multi-stakeholder events

Strong project management skills with end-to-end budget ownership

Comfortable partnering with Sales and navigating competing priorities in a fast-paced environment

Highly detail-oriented, proactive, and execution-focused, with strong communication skills

Qualifications

Education: Bachelor's degree preferred, relevant experience may substitute for degree

Skills

• Strategic thinking and problem-solving
• Event planning and management
• Project management
• Communication and collaboration
• Market analysis and competitive intelligence
• Financial management and budgeting
• Event technology and platform management

Benefits

Comprehensive benefits package including paid family and parental leave, preconception, fertility and family building benefits, family and pet care fund, and more

Pay

$130,000 - $145,000 annually

Schedule

Full-time