Events and Marketing Coordinator

Full-time, salary exempt position.

About the Role

The Events and Marketing Coordinator is responsible for planning and managing the coordination of events, providing campaign support, while maintaining, updating, and promoting the organization’s website and social media accounts. This position is also accountable for community engagement and business resource development.

The ideal candidate should understand how marketing campaigns work and know how to run profitable events. The candidate must be energetically prepared to handle a fast-paced work environment and remain flexible to event needs.

This role will increase the awareness and visibility of Marshalltown Area United Way to the public, donors, and volunteers through strategic execution of marketing plans, events, and the development of content for advertising, awareness, and engagement purposes. The position will provide creative input; help create and implement an integrated marketing plan; collaborate with staff to ensure consistent messaging and uniformity of presentation; measure results and adjust for continuous improvement.

Responsibilities

Events

• Coordinate, implement, and manage a variety of special fundraising events including the annual Golf Tournament, Power of the Purse, and other miscellaneous events.
• Assist with annual Kick-off Event and Year-End Celebration and Recognition Event.
• Schedule and lead all event planning meetings with specific event committees.
• Perform research to explore venue and vendor options for events to optimize revenue.
• Mindfully minimize expenses and creatively find multiple ways to maximize profit.
• Act as the primary lead onsite during events to ensure proper flow and manage details.
• Propose ideas and implementation to improve event quality.
• Conduct event follow-up to determine how future events could be enhanced.
• Organize event venues and manage all details such as décor, catering, entertainment, location, invitee list, promotional materials, etc.
• Work with partner agencies, campaign cabinet, and board members to coordinate their presence and participation at events.
• Facilitate and coordinate the Day of Action volunteer event(s) for community engagement.

Marketing

• Maintain and update the organization’s website.
• Develop content for and actively engage on the MAUW social media channels.
• Work with area media outlets to promote events.
• Create compelling marketing and event emails to support the MAUW marketing strategy.
• Write and issue press releases throughout the year.
• Implement and maintain a quarterly newsletter.
• Capture analytics to adapt strategy and ensure progress against goals.
• Work with partner agencies to foster a storytelling culture to create engagement.
• Adhere to United Way Worldwide’s brand standards and guidelines.
• Work with the Executive Director to align campaign content with major accounts which supports their communication strategy and find opportunities to share MAUW’s work with their employees.

Business Resource Development and Community Engagement

• Assist with cultivating business partnerships and giving presentations.
• Explore various grant opportunities, strategically work with the Executive Director to evaluate and submit applications to sustain and continually grow funding levels.
• Engage with service club organizations and other local affiliations.
• Develop ways to create year-round engagement with businesses and the community.

Pay

$40,000–$43,000 per year.