Event & Sponsorship Marketing Manager
Locations: 800 Philadelphia Street, Indiana, PA 15701; 358 North Shore Drive, Pittsburgh, PA 15212; 100 Corporate Center Drive, Suite 200, Camp Hill, PA 17011; 4 Brandywine Ave, Downingtown, PA 19335
Hours: Monday - Friday (8:00 AM - 5:00 PM), with additional hours as necessary to meet department objectives.
About the Role
The Event & Sponsorship Marketing Manager owns the development and execution of S&T Bank's event, sponsorship, and community engagement strategies. This role drives brand visibility, client engagement, and business development opportunities through the effective management of sponsorship investments, community partnerships, and high-impact events, while serving as a key marketing liaison to internal stakeholders and external partners.
Responsibilities
- Strategically identify key market opportunities for sponsorships, partnerships, and advertising.
- Ownership of current marketing partnerships, fulfilling marketing aspects of partnerships, managing communications, and partner relations.
- Support opportunities for sponsorships in the market and corporate-wide, including fulfilling marketing aspects of community sponsorships and associated advertising.
- Communicate with sponsor contacts and coordinate S&T employee attendance at sponsored events.
- Own tracking and reporting of sponsorships for all markets and cost centers.
- Support market teams requesting sponsorships, handling questions and issues that arise.
- Manage event planning and execution in support of market and corporate-wide endeavors.
- Collaborate with internal team members and event vendors to conceptualize and execute high-quality events that meet marketing objectives, enhance brand reputation, and attract key clients, contacts, and candidates.
- Handle start-to-finish event management, including venue research and selection, event coordination, individual event registrations, business development efforts, and follow-up.
- Maintain vendor relationships and communication, ensuring successful execution of planned events and projects.
- Act as marketing liaison in defined markets, providing day-to-day service and support to market teams to deliver on marketing objectives related to events, sponsorships, and communications.
- Work closely with Marketing management, Marketing team, and LOB leaders to ensure timely and successful delivery of marketing solutions.
- Establish and maintain partner relationships with external community marketing contacts and resources.
- Develop, update, and customize marketing and sales materials for presentations and meetings.
- Support regional market teams in communication of community events, sponsorships, and volunteer participation through social media, public relations, and other marketing efforts.
- Maintain a working relationship with bank employees in other departments.
- Perform other duties as assigned.
Requirements
- Four-year college degree or equivalent experience.
- Five to ten years of general business experience, with two to five years of specialized experience in financial services, retail, or marketing preferred.
Physical Demands
- Operates a keypad device 75% of the day.
- Frequent use of manual dexterity skills for typing and data entry, up to 75% of the business day.
- Close vision requirements of 18”-20” for computer work.
- Frequent travel in the market, up to 75% of the business day.
Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
Pay
Salary Range: $48,000.00 - $115,500.00