Event Senior Manager- Qualified

About the role

Serve as the primary marketing partner between Qualified from Salesforce and Salesforce event teams.
Partner closely with Salesforce stakeholders to develop and execute Qualified's presence at flagship events, field marketing programs, and other strategic initiatives.
Influence event activations and programming to ensure Qualified's business objectives are represented and achieved.
Build strong relationships across Salesforce teams to identify opportunities that increase Qualified's visibility and impact within the broader Salesforce ecosystem.

Responsibilities

• Define and execute Qualified's presence at flagship events, field marketing programs, and other strategic initiatives.
• Influence event activations and programming to ensure Qualified's business objectives are represented and achieved.
• Build strong relationships across Salesforce teams to identify opportunities that increase Qualified's visibility and impact within the broader Salesforce ecosystem.
• Identify, evaluate, and manage Qualified's portfolio of third-party event sponsorships and strategic industry engagements.
• Recommend event investments based on audience fit, business impact, and go-to-market priorities.
• Engage senior marketing and revenue leaders, including CMOs, Demand Generation leaders, CROs, Sales leaders, and other key decision-makers.
• Partner with Salesforce teams to maximize opportunities where Qualified participates as part of a broader Salesforce presence.
• Help define and scale Qualified's field marketing strategy.
• Partner with Sales leadership to develop repeatable event activation motions that increase account engagement, executive meetings, and pipeline creation.
• Create frameworks that help account teams identify target accounts, secure meetings, and maximize event ROI.
• Establish best practices that ensure sellers arrive at events with clear account plans, meeting strategies, and business objectives.
• Drive adoption of event engagement programs before, during, and after events.
• Partner closely with Customer Success to develop event programs that strengthen customer relationships and support expansion opportunities.
• Collaborate with Sales and Success leaders to create experiences that accelerate active opportunities and advance strategic deals.
• Create integrated event programs that support pipeline generation, opportunity progression, customer growth, and executive engagement.
• Establish measurement frameworks that connect event investments to business outcomes and continuously optimize performance.

Requirements

• 8+ years of experience in event marketing, field marketing, experiential marketing, or a related B2B marketing discipline.
• Proven success developing programs that drive pipeline, customer engagement, and revenue impact.
• Experience managing strategic event portfolios within SaaS, technology, or high-growth companies.
• Experience partnering closely with Sales and Customer Success organizations.
• Experience working with executive stakeholders and navigating complex, matrixed organizations.
• Experience developing account-based or field marketing strategies is strongly preferred.

Skills & Competencies

• Strategic Thinker: Understands how events contribute to business growth and can connect event investments directly to pipeline generation, opportunity acceleration, customer expansion, and revenue outcomes.
• Relationship Builder: Builds trust quickly and knows how to influence stakeholders across teams and organizations, even when you don't have direct authority.
• Sales-Oriented Marketer: Focuses on meetings, opportunities, account engagement, customer growth, and measurable business impact.
• Exceptional Communicator: Communicates confidently with executives, sales leaders, customers, partners, and vendors alike.
• Builder's Mindset: Thrives in ambiguity, creates structure where it doesn't exist, and enjoys building scalable programs and processes.
• One Team Leader: Brings positive energy, strong collaboration, and a deep sense of ownership. Enjoys helping teams succeed and elevating those around you.

What Success Looks Like in Your First 90 Days

• Build trusted relationships with key stakeholders across Qualified and Salesforce.
• Develop a deep understanding of Qualified's event strategy, go-to-market motion, and business objectives.
• Take ownership of strategic event programs and identify opportunities to increase business impact.

By Six Months

• Successfully led Qualified's participation in major Salesforce and third-party events.
• Successfully led Qualified's participation in major Salesforce and third-party events.
• Successfully led Qualified's participation in major Salesforce and third-party events.

By End of Year

• Increase strategic account engagement and executive meetings across priority events.
• Drive measurable contribution to net-new pipeline creation, opportunity acceleration, and customer expansion efforts.
• Establish a scalable field marketing and sales activation framework adopted across the business.
• Build strong partnerships across Salesforce and become a trusted advocate for the Qualified business within the broader Salesforce ecosystem.
• Help position Qualified and Piper as leading AI-powered solutions within the Agentforce and Salesforce ecosystem.

Pay

$143,400 - $216,900 annually.

Schedule

Full-time.