Event Sales Manager (Market)

Topgolf is a sports entertainment company that transforms how millions experience golf. Our high-energy, high-volume venues blend golf, food and beverage, events, and entertainment into an experience that keeps guests returning. We’re looking for an Event Sales Manager who thrives in a fast-paced environment, owns the full sales cycle, and delivers exceptional client experiences that turn first-time clients into repeat business.

About the role

The Event Sales Manager drives revenue growth by owning the full sales cycle—from inbound leads to outbound business development. This role focuses on pipeline growth, account conversion, and delivering high-quality client experiences. Weekly travel among assigned venue locations is required. The role demands a flexible schedule, including evenings, weekends, and holidays, with extended hours during peak periods and special events.

Responsibilities

• Execute the full sales cycle: manage a high-volume inbound pipeline while conducting consistent outbound prospecting during daily Power Hours.
• Own every stage of the sale—from first inquiry through tour, proposal, and close.
• Deliver in-person selling experiences through venue tours and client touchpoints to convert opportunities.
• Grow accounts by identifying upsell opportunities and maximizing client value.
• Provide an exceptional client experience from initial inquiry through post-event follow-up.
• Partner with Operations and the Culinary Team to ensure flawless event execution.
• Maintain detailed, accurate communication on Banquet Event Orders (BEOs) to prevent day-of issues.
• Represent the Topgolf brand with professionalism and hospitality in every interaction.
• Review daily performance metrics, key numbers, and lead rotations to track progress and identify gaps.
• Maintain pipeline accuracy and data integrity to support strong forecasting.
• Identify opportunities for sales process improvement and share them with leadership.
• Drive brand awareness in the community through networking and professional engagement.
• Participate in daily huddles, weekly sales meetings, and 1:1s with sales leadership.
• Stay aligned on priorities, targets, and execution standards across the venue.
• Demonstrate Topgolf’s Core Values in every interaction: Fun, One Team, Excellence, Courage, and Caring.

Core Competencies

• Drives Results: Consistently achieves results, even under tough circumstances. Demonstrates a strong drive to meet revenue targets daily, pushes every opportunity to closure, and sets high personal performance standards.
• Customer Focus: Builds strong customer relationships and delivers customer-centric solutions. Anticipates and meets client needs, follows up post-event to ensure satisfaction, and applies feedback to improve future sales and events.
• Communicates Effectively: Delivers clear, concise, and professional communications tailored to different audiences. Listens attentively to client needs, shares pipeline updates, and ensures thorough BEO documentation.
• Ensures Accountability: Holds self and others accountable to meet commitments. Takes ownership of pipeline performance, monitors metrics daily, and follows through on commitments to clients and teams.

Requirements

• 5+ years of progressive sales experience, including leadership of direct reports.
• Bachelor’s degree in hospitality management, Business Administration, or a related field preferred; equivalent combination of education and relevant experience will be considered.
• Proven success in high-volume events or hospitality sales environments.
• Strong proficiency in Salesforce or similar CRM; Excel and reporting tools.
• Must be 21 years of age or older as required by state or local law.

Physical Requirements

• Ability to remain stationary for extended periods, including working at a desk, computer workstation, or within the venue.
• Ability to regularly move throughout the venue to conduct site tours, support event setup walkthroughs, and engage with guests and operational teams.
• Ability to occasionally lift, carry, and/or move up to 25 pounds.
• Ability to communicate clearly and effectively, both verbally and in writing, in person, by phone, and electronically, including high-volume client outreach and internal team communications.
• Ability to hear and respond to verbal communication in a venue environment with moderate to high background noise during events and peak service periods.
• Visual acuity sufficient to read documents, computer screens, CRM dashboards, BEOs, and written correspondence.

Benefits

• Free play and ½ price food.
• Health, dental, and vision insurance.
• 401(k) with team member match.
• Free mental well-being platform.