Event Sales Manager

Starr Pass Golf Club, located in Tucson, AZ, is part of Troon, a global leader in golf and community management. This role contributes to a fast-paced hospitality-focused property organization.

About the role

This position drives revenue growth through the development, marketing, sales, and execution of golf tournaments, pickleball events, weddings, dining experiences, social events, and corporate functions. The role leads strategic sales and marketing initiatives by implementing proven sales methods, leveraging corporate programs, industry best practices, and current market trends. You will serve as the primary liaison for clients throughout the planning process, ensuring a seamless transition from sales to event execution while delivering exceptional customer service and maximizing revenue opportunities.

Responsibilities

• Develop and lead a strategic sales and marketing program to meet and exceed the club's sales and revenue goals for golf tournaments, pickleball events, weddings, dining events, corporate functions, and social events.
• Conduct telephone solicitation, outside sales calls, sales presentations, property tours, customer meetings, networking opportunities, and written correspondence.
• Develop and implement marketing plans to drive revenue growth and increase awareness of event offerings, utilizing digital marketing, social media, community partnerships, promotional campaigns, and local business outreach.
• Manage the entire event sales process from initial inquiry through event execution, including contracts, timelines, menus, room layouts, tournament logistics, pickleball programming, vendor coordination, and client communications.
• Serve as the primary point of contact for clients, ensuring exceptional service, timely communication, and proactive problem-solving.
• Attend events to greet clients, review event details, ensure expectations are met, and facilitate handoff to Food & Beverage and Operations teams.
• Proactively upsell event clients on food and beverage offerings, merchandise, rentals, sponsorship opportunities, enhancements, and additional club services.
• Create and maintain detailed event timelines, guarantees, and deadlines; ensure accurate contracts, deposits, invoicing, and collection of payments.
• Utilize the designated Customer Relationship Management (CRM) system and Sales Reports to maintain accurate records of leads, prospect pipelines, bookings, marketing initiatives, lost business feedback, and sales performance.
• Create partnerships with area hotels, resorts, chambers of commerce, local businesses, associations, charities, and community organizations to generate event, golf, pickleball, dining, and banquet business.
• Strategically utilize and understand various revenue opportunities, including golf tournaments, pickleball programs, dining experiences, leagues, clinics, weddings, corporate events, local partnerships, and third-party referral sources.
• Plan and attend onsite and offsite trade shows, wedding expos, community events, networking functions, and promotional events.
• Stay informed of industry trends and local opportunities to generate additional business.
• Develop and maintain strong relationships with local corporations, event planners, sports organizations, charities, and community leaders.
• Maintain a thorough understanding of golf operations, pickleball operations, tournament scheduling, food and beverage programming, banquet operations, and facility capabilities to effectively sell and execute events.
• Act as a resource to clients by recommending best practices, creating customized event experiences, and identifying opportunities to enhance guest satisfaction.
• Promote a culture of sales and hospitality throughout the facility while maintaining exceptional service standards and positive Net Promoter Scores.
• Communicate sales strategies, event details, and client expectations to all operational departments to ensure smooth event execution.
• Enhance sales, marketing, and event management skills through industry education, seminars, networking events, and professional development opportunities.

Requirements

• Must be available to work flexible hours, including evenings, weekends, and holidays as business needs dictate.
• Attendance at events is required to support clients and ensure successful execution of club-hosted tournaments, pickleball events, dining events, weddings, and other special functions.

Preferred Qualifications

• Experience in event sales, catering sales, hospitality sales, tournament operations, sports programming, or club/event management.
• Knowledge of event marketing, social media marketing, community engagement strategies, and promotional event planning.
• Experience selling and coordinating golf tournaments, pickleball events, dining experiences, weddings, social events, and corporate functions.

About the Company

Founded in 1990 and headquartered in Scottsdale, AZ, Troon is the world’s largest professional club management company, specializing in golf, hospitality, and residential communities. With more than 900 locations in 45+ states and 27+ countries, Troon is a leading employer in hospitality. Guided by values that emphasize being infectiously energetic, consciously kind, and humbly prosperous, Troon offers professionals opportunities to grow and succeed within a globally respected organization.