Event Sales Manager

About the Role

Topgolf is a sports entertainment company that transforms how millions experience golf. Our high-energy, high-volume venues blend golf, food, beverages, events, and entertainment into a unique guest experience. We're seeking an Event Sales Manager who thrives in a fast-paced environment, owns the full sales cycle, and delivers exceptional client experiences that drive repeat business.

Responsibilities

• Execute the Full Sales Cycle
  • Manage a high-volume inbound pipeline while executing consistent outbound prospecting during daily Power Hours
  • Own every stage of the sale—from first inquiry through tour, proposal, and close
  • Deliver in-person selling experiences through venue tours and client touchpoints to convert opportunities
  • Grow accounts by identifying upsell opportunities and maximizing client value
• Deliver a Best-in-Class Guest Experience
  • Provide an exceptional client experience from initial inquiry through post-event follow-up
  • Partner with Operations and the Culinary Team to ensure flawless event execution
  • Maintain detailed, accurate communication on Banquet Event Orders (BEOs) to prevent day-of issues
  • Represent the Topgolf brand with professionalism and hospitality in every interaction
• Stay Sharp on Business Performance
  • Review daily performance metrics, key numbers, and lead rotations to track progress and identify gaps
  • Maintain pipeline accuracy and data integrity to support strong forecasting
  • Identify opportunities for sales process improvement and share them with leadership
  • Drive brand awareness in the community through networking and professional engagement
• Operate as a Team Player
  • Participate in daily huddles, weekly sales meetings, and 1:1s with sales leadership
  • Stay aligned on priorities, targets, and execution standards across the venue
  • Demonstrate Topgolf's Core Values in every interaction: Fun, One Team, Excellence, Courage, and Caring

Core Competencies for Success

• Drives Results
  • Consistently achieves results, even under tough circumstances
  • Demonstrates a strong drive to achieve meaningful revenue results daily
  • Drives every opportunity in the pipeline to successful completion and closure
  • Shows determination in the face of objections, slow periods, and competitive pressure
  • Sets high standards for personal performance and holds yourself accountable
• Customer Focus
  • Anticipates and meets client needs from inquiry through post-event follow-up
  • Follows up with clients to ensure events were executed to their satisfaction
  • Searches continuously for ways to improve the client experience and grow account value
  • Internalizes customer feedback and applies it to improve future sales and event outcomes
• Communicates Effectively
  • Clear, concise, and professional in all client and internal communications
  • Listens attentively to client needs and tailors proposals and solutions accordingly
  • Shares pipeline updates and event details with leadership and operations as needed
  • Ensures thorough and accurate BEO documentation and reporting for seamless event execution
• Ensures Accountability
  • Takes full ownership of personal pipeline performance and revenue results
  • Monitors own metrics daily and adjusts approach when activity or conversion is lagging
  • Takes responsibility for both successes and shortfalls without deflecting
  • Follows through on every commitment made to clients, the operations team, and sales leadership

Requirements

• 5+ years of progressive sales experience, including leadership of direct reports
• Bachelor's degree in hospitality management, Business Administration, or a related field preferred; equivalent combination of education and relevant experience will be considered
• Proven success in high-volume events or hospitality sales environments
• Progressive, relevant experience within the hospitality industry preferred
• Strong proficiency in Salesforce or similar CRM; Excel and reporting tools
• Must be 21 years of age or older as required by state or local law

Physical Requirements

• Ability to remain stationary for extended periods, including working at a desk, computer workstation, or within the venue
• Ability to regularly move throughout the venue to conduct site tours, support event setup walkthroughs, and engage with guests and operational teams
• Ability to occasionally lift, carry, and/or move up to 25 pounds
• Ability to communicate clearly and effectively, both verbally and in writing, in person, by phone, and electronically; including high-volume client outreach and internal team communications
• Ability to hear and respond to verbal communication in a venue environment, including areas with moderate to high levels of background noise during events and peak service periods
• Visual acuity sufficient to read documents, computer screens, CRM dashboards, BEOs, and written correspondence

Benefits

• Free Play & 1/2 price food
• Health, dental, and vision insurance
• 401(k) team member match
• Free mental well-being platform

Schedule

This role requires a flexible schedule including evenings, weekends, and holidays, with availability to work extended hours during peak periods, special events, and high-volume seasons.