Event Sales Manager
About the role
then... combined. - Responsibilities: The bullet list under "What You Will Do" with subheadings: Execute the Full Sales Cycle, Deliver a Best-in-Class Guest Experience, Stay Sharp on Business Performance, Operate as a Team Player. Each has bullet points. We'll create a
- for each duty. Could group under responsibilities.
- Requirements: The posting has "Qualifications" section with bullet-like paragraphs. Also "Physical Requirements". Also "Core Competencies for Success" maybe considered Skills? Actually core competencies are skills/behaviors. We'll treat them as Skills section. Requirements could be qualifications (education, experience). We'll have Requirements section for qualifications (education, experience, etc). Skills section for core competencies.
- Benefits: The posting has "Benefits Free Play & 1/2 price food! Health, dental, vision, 401(k) team member match, free mental well-being platform – and that’s just for starters for those who qualify." We'll include that.
- Pay: Not mentioned. So omit.
- Schedule: The posting mentions flexible schedule including evenings, weekends, holidays, availability to work extended hours during peak periods, special events, high-volume seasons. That's schedule info. So we can include Schedule section.
We must not include headings with filler like "commensurate with experience". Not present.
We must output only HTML fragment, no /. Use
for each section heading. Use
- for lists. Use
for prose. We need to preserve all substantive information. Let's extract. About the role content: From "ABOUT TOPGOLF": "Topgolf is a sports entertainment company that has changed how millions of people experience golf and where you can build a serious career. Our venues are high-energy, high-volume environments where performance matters and results are visible. Every day, we bring together golf, food and beverage, events, and entertainment into one experience that keeps guests coming back." From "What We’re Seeking": paragraphs about seller thriving, owning pipeline, prospecting, delivering experience, doing work without being told twice, looking for Event Sales Manager who owns full sales cycle, brings energy, disciplined outreach, works with ops to deliver events exceeding expectations, ready to build book of business and grow with brand. From "THE ROLE": "The Event Sales Manager drives revenue growth by owning the full sales cycle across inbound leads and outbound business development. This role is focused on pipeline growth, account conversion, and delivering high-quality client experiences that keep guests coming back. As a leader of a high-energy, guest-facing venue, this role requires a flexible schedule including evenings, weekends, and holidays, with availability to work extended hours during peak periods, special events, and high-volume seasons." We can combine these into About the role paragraph(s). Ensure we don't repeat schedule info? Schedule will be separate section; but we can still mention schedule in About the role but maybe better to keep schedule only in Schedule section. However we must preserve all substantive info; if we remove schedule from About the role, we lose that info unless we put it in Schedule section. We'll move schedule details to Schedule section and keep About the role without schedule mention. But we need to ensure we don't lose any other info. The schedule sentence is: "As a leader of a high-energy, guest-facing venue, this role requires a flexible schedule including evenings, weekends, and holidays, with availability to work extended hours during peak periods, special events, and high-volume seasons." We'll put that in Schedule section. Thus About the role will contain the rest. Let's craft About the role paragraph: "Topgolf is a sports entertainment company that has changed how millions of people experience golf and where you can build a serious career. Our venues are high-energy, high-volume environments where performance matters and results are visible. Every day, we bring together golf, food and beverage, events, and entertainment into one experience that keeps guests coming back. What We’re Seeking: Are you a seller who thrives in a fast-moving, high-volume environment? Do you take pride in owning your pipeline, prospecting with consistency, and delivering an experience that turns a first-time client into a repeat one? Are you the kind of person who does the work without being told twice? We're looking for an Event Sales Manager who owns the full sales cycle from first inquiry to executed event. Someone who brings energy to every touchpoint, stays disciplined in their outreach, and works closely with operations to deliver events that exceed expectations. If you're ready to build a book of business and grow with one of the most recognizable brands in sports entertainment — this is where you do it. THE ROLE: The Event Sales Manager drives revenue growth by owning the full sales cycle across inbound leads and outbound business development. This role is focused on pipeline growth, account conversion, and delivering high-quality client experiences that keep guests coming back." That seems comprehensive. Now Responsibilities: We need to list duties. From "What You Will Do": - Execute the Full Sales Cycle - Manage a high-volume inbound pipeline while executing consistent outbound prospecting during daily Power Hours - Own every stage of the sale — from first inquiry through tour, proposal, and close - Deliver in-person selling experiences through venue tours and client touchpoints that convert opportunities - Grow accounts by identifying upsell opportunities and maximizing the value of each client relationship - Deliver a Best-in-Class Guest Experience - Provide an exceptional client experience from the initial inquiry through post-event follow-up - Partner with Operations and the Culinary Team to ensure flawless event execution - Maintain detailed, accurate communication on Banquet Event Orders (BEOs) to prevent day-of issues - Represent the Topgolf brand with professionalism and hospitality in every interaction - Stay Sharp on Business Performance - Review daily performance metrics, key numbers, and lead rotations to track progress and identify gaps - Maintain pipeline accuracy and data integrity to support strong forecasting - Identify opportunities for sales process improvement and share them with leadership - Drive awareness of the Topgolf brand in the community through networking and professional engagement - Operate as a Team Player - Participate in daily huddles, weekly sales meetings, and 1:1s with sales leadership - Stay aligned on priorities, targets, and execution standards across the venue - Demonstrate Topgolf's Core Values in every interaction: Fun, One Team, Excellence, Courage, and Caring We'll put each as
- . Could group under headings? But spec says use
- for any list of duties/requirements/benefits. It doesn't forbid headings inside list? Probably better to just list all duties as
- items. Could also separate sections but not required. We'll just output a single
- with all duties.
Now Requirements: From "Qualifications" section:
- 5+ years of progressive sales experience, including leadership of direct reports
- Bachelor's degree in hospitality management, Business Administration, or a related field preferred; equivalent combination of education and relevant experience will be considered
- Proven success in high-volume events or hospitality sales environments
- Progressive, Relevant Experience Within The Hospitality Industry Preferred
- Strong proficiency in Salesforce or similar CRM; Excel and reporting tools
- Must be 21 years of age or older as required by state or local law
- Physical Requirements (list):
- Ability to remain stationary for extended periods of time, including working at a desk, computer workstation, or within the venue
- Ability to regularly move throughout the venue to conduct site tours, support event setup walkthroughs, and engage with guests and operational teams
- Ability to occasionally lift, carry, and/or move up to 25 pounds
- Ability to communicate clearly and effectively, both verbally and in writing, in person, by phone, and electronically; including high-volume client outreach and internal team communications
- Ability to hear and respond to verbal communication in a venue environment, including areas with moderate to high levels of background noise during events and peak service periods
- Visual acuity sufficient to read documents, computer screens, CRM dashboards, BEOs, and written correspondence
We could treat Physical Requirements as part of Requirements or separate? The spec only lists sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. There's both Requirements and Qualifications. We need to decide where to put what. Usually Qualifications are education/experience, Requirements are skills/abilities. But we have both sections. We'll put education/experience under Qualifications, and physical/ability requirements under Requirements. Also core competencies under Skills.
Thus:
Qualifications section: education/experience etc.
Requirements section: physical requirements list.
Skills section: core competencies (Drives Results, Customer Focus, Communicates Effectively, Ensures Accountability) each with sub-bullets.
We must not invent placeholder text. Ensure we include all specifics.
Now Benefits: we have benefits text.
Schedule: we have schedule sentence.
Now we need to output HTML.
Structure:
- ... ...
- Ability to remain stationary for extended periods of time, including working at a desk, computer workstation, or within the venue ...
- 5+ years of progressive sales experience, including leadership of direct reports
- Bachelor's degree in hospitality management, Business Administration, or a related field preferred; equivalent combination of education and relevant experience will be considered
- Proven success in high-volume events or hospitality sales environments
- Progressive, Relevant Experience Within The Hospitality Industry Preferred
- Strong proficiency in Salesforce or similar CRM; Excel and reporting tools
- Must be 21 years of age or older as required by state or local law
- Drives Results | Consistently achieving results, even under tough circumstances. Demonstrates a strong drive to achieve meaningful revenue results every day Drives every opportunity in the pipeline to successful completion and closure Shows determination in the face of objections, slow periods, and competitive pressure Sets high standards for personal performance and holds yourself accountable to them
- Customer Focus | Building strong customer relationships and delivering customer-centric solutions. Independently anticipates and meets client needs from inquiry through post-event follow-up Follows up with clients to ensure events were executed to their full satisfaction Searches continuously for ways to improve the client experience and grow account value Internalizes customer feedback and applies it to improve future sales and event outcomes
- Communicates Effectively | Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences. Clear, concise, and professional in all client and internal communications Listens attentively to client needs and tailors' proposals
About the role
...
Responsibilities
Requirements
Qualifications
Skills
- for lists. Use