Event Sales Manager

for prose. Do NOT repeat job title as heading. Do NOT put Job ID/requisition numbers as headings — fold minor metadata into short

or drop it. Preserve ALL substantive information; do NOT invent or summarize away detail. Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. IMPORTANT: include a section ONLY when the posting has real, specific content for it — never emit a heading followed by filler/placeholder text (e.g. "commensurate with experience", "not specified", "N/A", "varies", "TBD") and never create Pay/Schedule/Benefits sections unless the posting actually states them. Prefer a few substantive sections over many thin ones. Output ONLY the HTML fragment — no /, no markdown code fences. We need to parse the posting. Key content: - Intro: SSA Group at Riverbanks Zoo & Botanical Garden is looking for a talented Event Sales Manager to join our team! All applications should be submitted within 7-days following posting of the job; applications will be prioritized based upon time submitted and may not be reviewed beyond this time. The employer reserves the right to shorten or expand this timeframe as necessary to the job scope. We need to drop application instructions? The instruction says "Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions." So we should remove the "All applications should be submitted within 7-days..." etc. That's application instructions. So we drop that. - Who are we: description of SSA, family mindset, etc. That's "About the role" or maybe "About us". The headings allowed: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. So we can put "About the role" heading and include the description. - Job Title: Event Sales Manager (but we must not repeat job title as heading). So we just not include heading for title. - Department: Catering & Events - Location: Riverbanks Zoo & Botanical Garden, Onsite - Reports to: General Manager, Assistant General Manager, (Sr.) Director of Event Sales, or Sr. Manager of Event Sales - Revenue Responsibility: $200,000+ - Job Summary: description. - Qualifications: includes Job Requirements (list), Previous Experience, etc. - Key Responsibilities: many bullet points. - Social Responsibility, Team Management – Where Applicable, Goals & Sales Contributions, Other Responsibilities. - Compensation And Benefits: details. We need to decide which sections to include. We have substantive content for About the role (company description). Responsibilities (Key Responsibilities). Requirements/Qualifications (maybe combine). Benefits (Compensation And Benefits). Pay? The posting mentions Revenue Responsibility $200,000+ but not salary. No explicit pay. So we should not create Pay section unless posting actually states them. It does not state salary/pay. So skip Pay. Schedule? Not mentioned explicitly. So skip Schedule. Skills? Could be derived from qualifications but we might not need separate Skills section if we combine into Qualifications. The instruction: Prefer a few substantive sections over many thin ones. So we could have About the role, Responsibilities, Qualifications (which includes requirements, experience, skills), Benefits. We must not repeat job title as heading. Use

for section headings. We need to use

• for any list of duties/requirements/benefits, and

  for prose. We need to preserve ALL substantive information; do NOT invent or summarize away detail. So we must include all details from the posting, except boilerplate and application instructions. We need to be careful to not lose any details. Let's extract substantive content: **About the role / About us**: "At SSA, we're Unapologetically Family — it's who we are and how we show up for each other, for our 90+ cultural attraction partners, and for the more than 100 million guests we welcome each year. We laugh, we celebrate our wins, and we learn from our mistakes together. That family mindset shapes 452 Hospitality, the heartbeat of everything we do: creating special moments of hospitality that have a lasting impact, before, during, and after every guest visit. We bring together admissions, culinary, and retail— to shape one seamless guest experience across the full Hospitality Experience Journey. Whether you're looking for your first job, building your career, or bringing years of experience to a new role, you'll be part of a team that values your ideas, supports your growth, and encourages you to make an impact. More than 54% of our leaders are promoted from within — proof that when we say we invest in people, we mean it." That's substantive. **Job details** (Department, Location, Reports to, Revenue Responsibility, Job Summary). Should we include these as part of About the role or maybe a separate section? The allowed headings are limited; we could incorporate them into About the role as prose. Or we could create a separate section like "About the role" includes that. The instruction says use h3 for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we can have About the role covering the company description and maybe also the job summary. But we need to preserve all substantive info; we can include them in About the role paragraph. Let's craft About the role paragraph: "SSA Group at Riverbanks Zoo & Botanical Garden is looking for a talented Event Sales Manager to join our team. At SSA, we're Unapologetically Family — it's who we are and how we show up for each other, for our 90+ cultural attraction partners, and for the more than 100 million guests we welcome each year. We laugh, we celebrate our wins, and we learn from our mistakes together. That family mindset shapes 452 Hospitality, the heartbeat of everything we do: creating special moments of hospitality that have a lasting impact, before, during, and after every guest visit. We bring together admissions, culinary, and retail— to shape one seamless guest experience across the full Hospitality Experience Journey. Whether you're looking for your first job, building your career, or bringing years of experience to a new role, you'll be part of a team that values your ideas, supports your growth, and encourages you to make an impact. More than 54% of our leaders are promoted from within — proof that when we say we invest in people, we mean it. The role is in the Catering & Events department, located onsite at Riverbanks Zoo & Botanical Garden, reporting to the General Manager, Assistant General Manager, (Sr.) Director of Event Sales, or Sr. Manager of Event Sales, with a revenue responsibility of $200,000+. The Event Sales Manager is responsible for driving sales and revenue growth by promoting and selling the venue, catering services, and other add-on experiences. This role requires advanced knowledge of sales strategies, building strong client relationships, and ensuring the successful execution of events. This position requires a dynamic individual with communication, negotiation, and organizational skills, dedicated to delivering exceptional client experiences." That covers job summary and details. Now Responsibilities: we have many bullet points under Key Responsibilities, plus other sections like Social Responsibility, Team Management – Where Applicable, Goals & Sales Contributions, Other Responsibilities. We should combine all responsibilities into a list under Responsibilities heading. We need to preserve all substantive info; we should not lose any bullet. Let's extract all responsibility bullet points: From "Key Responsibilities": - Sales and Client Acquisition - Develop and implement strategies to sell the venue and catering services to new and returning clients. - Analyze market to determine new and untapped revenue stream opportunities. - Prospect and secure new business through cold calling, networking, and client outreach. - Conduct site tours and menu tastings to showcase event capabilities. - Solicit, negotiate, and secure signed agreements for events through a defined sales process. - Plan and upsell functions with clients, including space requirements, times, equipment, menus, themes, and decorations. - Respond to client requests promptly and ensure client satisfaction. - Client Relationship Management - Serve as primary point of contact for clients throughout the sales and planning process. - Proactively and transparently communicate with clients throughout the sales and detailing process. - Prepare and manage venue and catering contracts, Banquet Event Orders (BEOs), diagrams, and other necessary documents. - Develop and maintain strong relationship with venue departments and understanding of their policies and procedures - Maintain strong, positive relationships with clients to encourage repeat business. - Conduct post-event follow-ups to engage clients and foster continued development. - Work closely with clients to understand their needs and provide tailored solutions. - Vendor and Resource Management - Maintain communication with vendors, including pricing knowledge and negotiation. - Uphold an active list of resources for client and internal operational use. - Ensure all vendors comply with venue guidelines and event requirements. - Event Coordination - Develop detailed event plans, including timelines and floorplans. - Walk event spaces before events to ensure everything is in working order and address any issues promptly. - Manage last-minute changes and adjustments with a solution-focused approach. - Communicate and collaborate effectively with the Catering Operations, Culinary Team, and other departments involved in events, developing and implementing new strategies and procedures where necessary to ensure events are executed flawlessly. - Operational Excellence - Ensure all client contracts, BEOs (Banquet Event Orders), and event details are accurately documented. - Ensure compliance with local, state, and federal laws. - Maintain a clean, safe, and organized work environment. - Maintain accurate records of event details and outcomes. - Uphold and demonstrate a complete understanding of company policies and procedures. - Attendance at event start to ensure seamless execution of client’s vision and smooth transfer of authority to the operations team when appropriate. - Financial Management - Collect and process payments, including deposits, in accordance with company policies and contractual payment schedules. - Develop, meet, and exceed monthly and annual sales budgets and plans. - Analyze sales and inventory to maximize opportunities. - Review all invoices, bills, and accounting-related documents for accuracy and communicate necessary changes to Accounts Receivable. - Thorough understanding of menu and event offering cost structure to meet profitability guidelines - Reporting and Analysis - Report weekly and monthly sales through Tripleseat to appropriate stakeholders. - Analyze sales trends and client feedback to identify opportunities for improvement. - Use data to adjust sales strategies and increase conversion rate. - Social Responsibility - Promote an inclusive and supportive approach within the unit. - Leads by example through Sustainability/Conservation efforts; displays knowledge of efforts in business application. - Engages with SSA/Unit in driving community effort through engagement activities and focus on opportunities of giving back. - Team Management – Where Applicable - Hire, recruit, and integrate new team members. - Supervise assigned personnel, evaluate performance, and provide coaching and development. - Develop and implement training programs to motivate and mentor employees. - Focuses on removing barriers and empowering growth and opportunity for team members at all levels. - Conduct regular team meetings to align goals and strategies. - Set individual sales targets and track progress. - Ensure compliance with company policies and procedures. - Goals & Sales Contributions - In locations where there is only one seller, the individual will be bonused based on unit sales only. - In locations where there are multiple sellers, this individual will be bonused based on unit sales and a pre-determined individual sales goal. - In such cases, the employee may be required