Event Sales Manager

Future Bars Group is the leading bar group in the San Francisco Bay Area, with 14 locations in San Francisco and Berkeley. We’re looking for an Event Sales Manager to drive our private event business across the entire portfolio.

About the role

As the Event Sales Manager, you’ll own private event and group sales across all 14 venues. This is a revenue-generating, client-facing role where you’ll prospect and close new business, manage an active sales pipeline, negotiate contracts, manage catering partnerships, assist with on-site execution, and collaborate with each venue’s General Manager and staff to ensure flawless event execution. You’ll also work with our executive team (CEO, COO) to build scalable systems, pricing, and packages for event sales. This full-time, exempt role is hybrid/flexible, based at our headquarters in San Francisco’s Financial District, and reports to the CEO and COO.

Responsibilities

• Own the full sales cycle for private events across 14 venues, from lead generation and inbound inquiries through proposal, contract, deposit, signed booking, and BEO
• Build and manage a pipeline of corporate, social, and private clients (holiday parties, birthdays, corporate happy hours, fundraisers, and full buyouts)
• Develop and maintain event packages, pricing tiers, small and large group options, hosted and non-hosted tabs, and minimums tailored to each venue’s capacity, layout, and brand
• Conduct site visits and walkthroughs, matching client needs to the right venue
• Negotiate and finalize contracts, BEOs, and cancellation terms in line with company policies
• Build a network of preferred caterers
• Partner closely with General Managers, event staff, and catering teams at each location to hand off confirmed bookings and ensure smooth day-of execution
• Track pipeline, bookings, and revenue in a CRM; report on sales performance, conversion rates, and forecasted revenue by venue
• Build outbound relationships with corporate accounts, event planners, office managers, and local organizations to drive repeat and referral business
• Manage seasonal push periods (holiday parties, major Moscone conventions) with dedicated campaigns and proactive outreach
• Work with operations team to ensure training resources remain current and effective
• Collaborate with marketing on event-specific promotions, venue collateral, and the events page of the websites
• Monitor competitor venues and market pricing to keep packages competitive across neighborhoods

Requirements

• 2-3+ years of experience in event sales, catering sales, or venue sales, ideally across multiple locations in hospitality
• A 4-year college degree
• Demonstrated extreme attention to detail
• Proven track record of hitting or exceeding sales targets
• Experience negotiating and administering vendor or commission-based partnerships
• Polished, professional, and detail-oriented written and verbal communication
• Working knowledge of event contracts, deposits, beverage minimums, and cancellation policies
• Experience with CRM tools like Tripleseat, Perfect Venue, or similar is a plus
• Experience with Square for Restaurants is a plus
• Availability and willingness to travel regularly to venues for site visits, client meetings, and events on evenings and weekends

Benefits

• $75-90K annual salary + commission (potential to earn up to $150K annually)
• 401(k) with employer match
• Employer-subsidized health insurance
• Dental insurance
• Vision insurance
• Parental leave
• Casual environment
• Commuter benefits