Event Marketing Sr Associate

Core Responsibilities

• Plan and manage a global and regional event calendar, including trade shows, executive roundtables, webinars, client forums, conferences, and owned experiential events.
• Build event strategies that support ABM, pipeline acceleration, client retention, and brand positioning.
• Partner with product marketing, field marketing, sales, communications, and leadership to align event themes with business priorities.
• Manage budgets, timelines, vendors, logistics, contracts, and on-site execution.
• Develop event messaging, booth experiences, presentations, run-of-show documents, and attendee engagement plans.
• Capture pre-event promotion, registration, follow-up, and lead handoff to sales.
• Track event KPIs such as attendance, engagement, meetings booked, leads generated, pipeline influence, and ROI.
• Evaluate event performance and recommend improvements for future programs.

Qualifications

• 5+ years of event marketing, field marketing, or integrated marketing experience in a B2B technology environment.
• Proven success planning and executing events that support demand generation and pipeline growth.
• Experience working with sales teams and navigating complex stakeholder groups.
• Strong project management skills with the ability to manage multiple deadlines and priorities.
• Familiarity with ABM, CRM, marketing automation, and event measurement practices.
• Excellent communication, presentation, and vendor management skills.
• Ability to travel as needed for events and onsite support.

Preferred Experience

• Experience supporting enterprise technology, services, or global solution-based marketing.
• Background in executive events, customer forums, analyst events, or partner events.
• Ability to develop event content and narratives tied to business outcomes.
• Comfort using performance data to optimize event strategy and resource allocation.

Benefits

Unisys offers an outstanding benefits package, featuring unlimited paid time off, a 401(k) match, comprehensive healthcare, HSA matching, ongoing learning opportunities, and more!