Event Marketing Associate

Duties And Responsibilities

• Aid in community engagement initiatives across Miami-Dade, Broward, Monroe, and Palm Beach counties.
• Research and identify community events, festivals, networking opportunities, schools, colleges, and organizations for Speedway participation.
• Support the planning and execution of promotional events, activations, and grassroots marketing campaigns.
• Aid with setup, operation, and breakdown of marketing activations.
• Represent the Speedway at community events, festivals, sporting events, and promotional appearances.
• Aid in fan engagement activities and lead generation efforts.
• Distribute promotional materials and ticket offers.
• Capture photo and video content at Speedway and community events.
• Create content ideas for Instagram, Facebook, TikTok, LinkedIn, and X.
• Support social media campaigns by identifying trends and local content opportunities.
• Afford to influencer and content creator outreach.
• Afford to complete promo items inventory.
• Afford to organize Marketing storage spaces and fleet.
• Afford to maintain event calendars and marketing schedules.
• Record Marketing Data.
• Assist with Special Projects as assigned.

Events To Include (but Not Limited To)

• Track Business Connection - August 20
• Potential Wynwood Fan Fest & Wynwood Art Wall Car show at the Track in collaboration with D&I - September TBD
• MDC Animal Services and Driver Encounter with waived adoption fees Collab - TBD
• FIU & MDC - Activations in collaboration with D&I -TBD
• NRE Media Day & Open House - October 15
• Race to the Fourth 15-20K Attendees Collab with OBC visiting 12-15 school pep rallies in Aug-Sept MDCPS District Collab - Racing Decorations for all MDCPS Schools
• Sporting Events: InterMiami, Miami Heat, College Football & NFL Fall

Qualifications

• Minimum 21 years of age & clean driving record.
• Currently pursuing a degree or a recent graduate in Marketing, Sports Management, or Hospitality Management.
• Strong work ethic and willingness to learn how to manage activations, event logistics and preparation, marketing strategies and department operations.
• Highly self-motivated with a strong work ethic and the ability to thrive in a high pressure, fast paced environment.
• Detail oriented, with exceptional communication skills (telephone and in-person).
• Ability to work long and flexible hours, including all major event weekends and evenings.
• Adhere to the policies and procedures of the department and facility.
• Strong computer skills in all aspects of Microsoft Office - plus if adept in Adobe Creative Suite products.
• Able to lift over 50 lbs.

Events

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