Event Marketing Associate
NASCAR · Homestead, FL · 1 wk ago
MarketingPart-time
Duties and Responsibilities
- Assist with community engagement initiatives throughout Miami-Dade, Broward, Monroe, and Palm Beach counties.
- Research and identify community events, festivals, networking opportunities, schools, colleges, and organizations for Speedway participation.
- Support the planning and execution of promotional events, activations, and grassroots marketing campaigns.
- Aid in the setup, operation, and breakdown of marketing activations.
- Represent the Speedway at community events, festivals, sporting events, and promotional appearances.
- Aid in fan engagement activities and lead generation efforts.
- Help distribute promotional materials and ticket offers.
- Capture photo and video content at Speedway and community events.
- Aid in creating content ideas for Instagram, Facebook, TikTok, LinkedIn, and X.
- Support social media campaigns by identifying trends and local content opportunities.
- Aid in influencer and content creator outreach.
- Assist in completing promo item inventory.
- Aid in organizing Marketing storage spaces and fleet.
- Aid in maintaining event calendars and marketing schedules.
- Record Marketing Data.
- Assist with Special Projects as assigned.
Qualifications
- Minimum 21 years of age & clean driving record.
- Currently pursuing a degree or a recent graduate in Marketing, Sports Management, or Hospitality Management.
- Strong work ethic and willingness to learn how to manage activations, event logistics and preparation, marketing strategies and department operations.
- Highly self-motivated with a strong work ethic and the ability to thrive in a high pressure, fast paced environment.
- Detail oriented, with exceptional communication skills (telephone and in-person).
- Ability to work long and flexible hours, including all major event weekends and evenings.
- Adhere to the policies and procedures of the department and facility.
- Strong computer skills in all aspects of Microsoft Office – plus if adept in Adobe Creative Suite products.
- Ability to lift over 50 lbs.