Event Marketing Specialist

We need to output HTML fragment with sections: About the role? Actually we need to use

for section headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We should include only sections that have real content. We need to preserve all substantive info, remove boilerplate, navigation, legal, EEO, scam warning, duplicated lines, application instructions. Also remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. We need to include sections only when posting has real specific content. Let's parse the posting. First paragraph: "Event Marketing Specialist - Remote Internet2 is a non-profit, member-driven advanced research and education (R&E) technology organization. Founded in 1996, we provide high-performance infrastructure and integrated cloud solutions, a secure trust fabric, and collaborative forums that allow U.S. higher education and research institutions to drive the next generation of scientific and academic discovery. National High-Performance Infrastructure : Delivers a resilient, secure, and automated network built for the most advanced scientific applications with a reduced environmental footprint. Seamless Global Access : Provides secure Wi-Fi at over 44,000 locations and facilitates worldwide collaboration through connectivity with international R&E networks. Community-Powered Cloud Solutions : Streamlines access to major cloud providers through community-powered procurement, pre-negotiated terms, and customized R&E services. Advanced Identity & Security : Establishes trust frameworks and access management tools that protect institutional data while enabling seamless cross-border collaboration. Community-Driven Innovation : Convenes R&E peers to co-create custom infrastructure, solve shared challenges, and transcend institutional boundaries. Read our 2025 Annual Report and visit our website ( www.internet2.edu ) to learn more about us." That's about the organization. Could be "About the role"? Actually "About the role" is about the position. But we have a "Position Summary:" section later. So we can treat the organization description as maybe "About the organization" but not required headings. The headings we can use are limited to those listed: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We need to map content accordingly. We have Position Summary: describes role, responsibilities. Then sections: Email Strategy & Content, Multi-Channel Event Promotion, Campaign Production Collaboration, Quality Assurance & Approvals, In-Event Marketing Experience. Those are responsibilities. Then "The Ideal Candidate:" includes required qualifications and preferred qualifications. Then "What We Offer:" includes benefits. Then "Pay Grade: B-4 Expected Hiring Range: $63,200 - $71,100 Starting salary is commensurate and may vary with experience and education. For pay transparency purposes, the full salary range is: $63,200 - $94,800" Thus we have Pay info. We also have "Ability to travel up to 10% per year within the United States to support Internet2 events and attend team planning meetings." That could be part of Requirements or Qualifications. We have "Cover letter required, highlighting directly relevant experience." That's application instruction, should be removed. We have EEO statement: remove. We have "Internet2 is a 501(c)(3) non-profit organization and equal opportunity employer (EOE). All qualified applicants will receive consideration for employment without regard to any characteristic protected by local, state, or federal laws, rules, or regulations." Remove. We need to avoid duplication. Now we need to produce HTML with headings

and content using

and

• for lists. We need to decide sections: - About the role: Could contain Position Summary and maybe organization description? But "About the role" likely about the role itself. We'll put Position Summary there. - Responsibilities: list of duties (Email Strategy & Content, Multi-Channel Event Promotion, Campaign Production Collaboration, Quality Assurance & Approvals, In-Event Marketing Experience). Could be bullet list. - Requirements: maybe required qualifications (Bachelor's degree, 6+ years experience, Pardot, etc). Also travel requirement. - Qualifications: maybe preferred qualifications? But we already have Required Qualifications and Preferred Qualifications. Could combine into Requirements and Qualifications sections. However the instruction says we can use those headings. We'll put Required Qualifications under "Requirements" and Preferred Qualifications under "Qualifications" maybe. Or we could put both under Requirements and Qualifications accordingly. - Skills: maybe list of skills like writing, analytical, etc. Could be extracted from Ideal Candidate. - Benefits: from What We Offer. - Pay: from Pay Grade. - Schedule: maybe not present; we have no schedule info (like full-time, remote). The posting mentions Remote but not schedule. Could we infer full-time? It says "As a full-time employee". That's schedule info: full-time. So we can include Schedule section with "Full-time, remote". But we need to ensure we only include if posting has real specific content. It does say "As a full-time employee". So we can include Schedule: Full-time, remote. We must not invent or summarize away detail. We need to preserve all substantive information. So we need to include details like the organization description? Might be considered substantive but not under any heading. Could we include it under About the role? The About the role heading could include both organization description and position summary. But we must not repeat the job title as a heading. That's fine. We need to ensure we don't include boilerplate like "Read our 2025 Annual Report and visit our website ( www.internet2.edu ) to learn more about us." That's maybe okay as part of About the role? It's about the organization, not boilerplate. It's substantive. We'll keep. We must remove duplicated lines. There's no obvious duplication. Now produce HTML. Structure:

  About the role

  Internet2 is a non-profit, member-driven advanced research and education (R&E) technology organization. Founded in 1996, we provide high-performance infrastructure and integrated cloud solutions, a secure trust fabric, and collaborative forums that allow U.S. higher education and research institutions to drive the next generation of scientific and academic discovery. National High-Performance Infrastructure: Delivers a resilient, secure, and automated network built for the most advanced scientific applications with a reduced environmental footprint. Seamless Global Access: Provides secure Wi-Fi at over 44,000 locations and facilitates worldwide collaboration through connectivity with international R&E networks. Community-Powered Cloud Solutions: Streamlines access to major cloud providers through community-powered procurement, pre-negotiated terms, and customized R&E services. Advanced Identity & Security: Establishes trust frameworks and access management tools that protect institutional data while enabling seamless cross-border collaboration. Community-Driven Innovation: Convenes R&E peers to co-create custom infrastructure, solve shared challenges, and transcend institutional boundaries. Read our 2025 Annual Report and visit our website (www.internet2.edu) to learn more about us.

  Position Summary: Internet2 is seeking an Event Marketing Specialist to own the marketing strategy and execution for its two flagship events: the Global Summit and Technology Exchange, which draw anywhere between 450–650 attendees from institutions across the U.S. and internationally. Email is the primary channel for driving registrations to these events, and each event campaign involves 40+ targeted emails sent across a diverse, segmented audience of 18,000+ contacts. This role sits within a small, integrated marketing and communications team and works closely with peers in strategic communications, digital experience, and convening to deliver cohesive, high-impact event campaigns. In this role, you will craft tailored messaging that resonates across a wide range of reader profiles, from network engineers and IT architects to C-suite leaders, international participants, and first-time attendees. You will own the full email curriculum for both events: from strategy and content development through automation, A/B testing, and performance optimization. Beyond email, you will coordinate multi-channel promotion efforts spanning digital advertising, community amplification, social proof, and in-event engagement to maximize reach and registration conversion. Internet2 also supports additional community convening opportunities, and this role may be called upon to provide marketing support for those efforts as needed.

  Then Responsibilities:

  Responsibilities

  • Email Strategy & Content: Own end-to-end email strategy and execution for Global Summit and Technology Exchange, managing 40+ emails per event across the full attendee lifecycle. Execute the event content strategy through targeted campaigns and automated journeys that engage prospective and returning attendees, nurture leads, support registration, and drive conversions. Write compelling, audience-focused copy and continuously optimize campaign performance through testing, analysis, and measurement of key engagement and growth metrics. Support list growth by identifying opportunities to capture new contacts through event landing pages, gated content, and registration pathways.
  • Multi-Channel Event Promotion: Coordinate event promotion across industry publications, digital channels, and owned platforms, ensuring timely execution and consistent messaging. Develop promotional assets, including attendee testimonials, case studies, speaker highlights, short-form videos, community spotlights, and event recaps. Align event marketing campaigns with broader organizational marketing and communications strategies to maximize reach and impact.
  • Campaign Production Collaboration: Serve as a member of the Strategic Communications team, partnering closely with Convening, Digital Experience, and other stakeholders to execute integrated event marketing campaigns. Partner with the Director of Community Events team to align email cadence and messaging with key event milestones, including calls for proposals, registration milestones, submission deadlines, program announcements, surveys, and post-event communications. Collaborate across Strategic Communications, Digital Marketing, Web Experience, Creative, Content Marketing, and Partnership Marketing teams to align messaging, campaign timing, audience targeting, and performance measurement. Coordinate with internal advocates, sponsors, and community partners to amplify key event milestones and campaign messages across email, professional networks, community channels, and owned platforms.
  • Quality Assurance & Approvals: Manage campaign review, approval, and quality assurance processes, ensuring communications are accurate, compliant, personalized, functional, and delivered on schedule.
  • In-Event Marketing Experience: Develop expertise in Internet2's event mobile app platform and leverage in-app messaging, push notifications, and on-site engagement opportunities to enhance event marketing campaigns.
  Then Requirements (required qualifications):

  Requirements

  • Bachelor’s degree in Communications, Journalism, Marketing (or related field); or equivalent combination of education and professional experience.
  • 6+ years of experience in event or integrated marketing, with a strong focus on copywriting, audience segmentation, multi-channel campaign execution, and measurable engagement outcomes.
  • Experience with Pardot or a similar marketing automation platform.
  • Experience managing large email databases, developing audience segments, and executing high-volume campaigns across multiple audiences simultaneously.
  • Proven ability to write clear, persuasive, audience-focused content that drives engagement and conversion.
  • Experience coordinating integrated marketing campaigns across digital advertising, social media, and other channels.
  • Strong analytical skills with the ability to translate campaign data into actionable insights.
  • Excellent organizational, communication, and collaboration skills, with the ability to manage competing priorities and work effectively across teams.
  • Ability to travel up to 10% per year within the United States to support Internet2 events and attend team planning meetings.
  Then Qualifications (preferred qualifications):

  Qualifications

  • Experience developing persona-based content strategies and audience-focused messaging for diverse audiences, from technical practitioners to executives.
  • Experience creating event marketing assets, including testimonials, case studies, peer endorsements, and short-form video content.
  • Experience with Stripo or similar email design tools, plus familiarity with event apps, in-app messaging, and push notifications.
  • Understanding of email marketing regulations, including CAN-SPAM, GDPR, and CASL.
  • Portfolio demonstrating successful event, conference, or multi-channel marketing campaigns.