Event Marketing Specialist

Job Summary

The Marketing Specialist will collaborate with the marketing and sales teams to plan and execute events while supporting various marketing activities and functions.

Responsibilities

• Manage logistics for tradeshows, sponsorships, and corporate events.
• Coordinate tradeshow schedules, booth and displays, services; staffing, hotels and registration, sponsorships, shipments, and event materials.
• Manage event logistics including registration, communication, venue, A/V, etc.
• Assist in negotiation agreements with outside service providers, venues and contractors to ensure lowest cost and highest quality of service.
• Plan meetings and trade shows by identifying, assembling, and coordinating requirements, establishing contacts, and developing schedules and assignments.
• Maintain trade show booth and asset inventory.
• Cook up company events, tradeshows, webinars, and promotional activities, including logistics, vendor management, booth materials, scheduling, and onsite support.
• Plan, manage, and optimize digital marketing efforts to support brand awareness and lead generation.
• Support email marketing initiatives including template creation, list segmentation, A/B testing, and performance reporting.
• Collaborate with designers to create visually consistent and on-brand materials across all channels.
• Use analytics tools to monitor the performance of campaigns and events; prepare reports and data-driven recommendations.
• Conduct market and competitor research to identify trends and support strategic marketing decisions.
• Partner with product managers and sales teams to align marketing materials with product positioning and customer needs.
• Maintain organized marketing assets, project files, digital libraries, and event materials.
• Stay current with marketing, digital advertising, and event trends while identifying opportunities to improve workflow and team effectiveness.
• Communicate regularly with internal teams and managers to identify improvements to current processes and materials.
• Maintain a professional understanding of marketing disciplines through continued education and industry research.
• Perform all duties in a manner that follows, demonstrates, and promotes Company’s values.
• Report to work as scheduled, on time, and able to work entire work schedule.
• Perform additional duties as assigned.

Essential Functions

• Event Coordination and Management: Plan and coordinate tradeshows, events, and annual national sales meeting.
• Vendor Coordination: Coordinate tradeshow schedules, booth and displays, services; staffing, hotels and registration, sponsorships, shipments, and event materials.
• Logistics Management: Manage event logistics including registration, communication, venue, A/V, etc.
• Negotiation: Assist in negotiation agreements with outside service providers, venues and contractors to ensure lowest cost and highest quality of service.
• Meeting Planning: Plan meetings and trade shows by identifying, assembling, and coordinating requirements, establishing contacts, and developing schedules and assignments.
• Inventory Management: Maintain trade show booth and asset inventory.
• Event Support: Coordinate company events, tradeshows, webinars, and promotional activities, including logistics, vendor management, booth materials, scheduling, and onsite support.
• Digital Marketing: Plan, manage, and optimize digital marketing efforts to support brand awareness and lead generation.
• Email Marketing: Support email marketing initiatives including template creation, list segmentation, A/B testing, and performance reporting.
• Design Collaboration: Collaborate with designers to create visually consistent and on-brand materials across all channels.
• Analytics: Use analytics tools to monitor the performance of campaigns and events; prepare reports and data-driven recommendations.
• Market Research: Conduct market and competitor research to identify trends and support strategic marketing decisions.
• Product Alignment: Partner with product managers and sales teams to align marketing materials with product positioning and customer needs.
• Asset Maintenance: Maintain organized marketing assets, project files, digital libraries, and event materials.
• Continuous Learning: Stay current with marketing, digital advertising, and event trends while identifying opportunities to improve workflow and team effectiveness.
• Communication: Communicate regularly with internal teams and managers to identify improvements to current processes and materials.
• Professionalism: Maintain a professional understanding of marketing disciplines through continued education and industry research.
• Work Ethic: Perform all duties in a manner that follows, demonstrates, and promotes Company’s values.
• Attendance: Report to work as scheduled, on time, and able to work entire work schedule.
• Additional Duties: Perform additional duties as assigned.