Event Marketing Manager

About the role

Fuse is a full-service marketing agency based in Winooski, Vermont that creates authentic brand engagements for teens and young adults. The Events Account Manager is responsible for the development, detailed planning, and management of experiential marketing activities.

Responsibilities

• Develop integrated and cohesive event marketing concepts for clients based on client briefs; ensure engagement across Fuse Groups and partner agencies as needed.
• Create detailed event plan documents including premium distribution plans, playbooks, staffing plans etc. to be approved by EMG Director prior to event.
• Property contract negotiations are carefully planned for and are carried out in a timely manner. Client's expectations are met or exceeded on-site due to pre-event planning and coordination.
• Maintain close communication with properties while coordinating event programs.
• Foster a mutually respected business relationship with clients through consistent communication. Understand client's preferred way of working with Fuse to ensure their expectations are met or exceeded. Ensure that projects produced by the account team will successfully meet or exceed client's needs within client's expected timeframe.
• Identify appropriate staff and vendors to execute successful events. Sourcing, hiring, training, and ensuring that their work is professional and meets campaign and client objectives. Manage communication and ensure staff, vendors and clients are informed of project plans on a regular basis via planning meetings.
• Manage storage, care, inventory and maintenance of client owned goods and group equipment. Gatekeeper of presence details between Events Group, Strategy, Client, and Production. Information is appropriately managed and shared between groups. Premiums must be kept inventoried, organized, stored, and properly allocated according to the project’s premium distribution plan.
• Communicate with venue contacts, staffing agencies, Field Managers and IC’s prior to all events to be sure all schedules are being adhered to. Oversee the build team onsite at events to ensure proper setup of presence and consumer activities. Maintain organization onsite at events through crowd management and staff scheduling. Track sample and premium distribution throughout. Troubleshoot and create solutions when unforeseen issues arise.
• Ensure all vehicles have valid registration and insurance cards before use. Be familiar with basic DOT Hours of Service regulations. Ensure all Commercial Vehicles are equipped with Electronic Logging Devices and all drivers are aware of how to use them.
• Project budgets are to be kept updated, detailed and expenses to-date tracked using Fuse’s budget management system. Maintain projects at or below budget and proactively address overages or significant cost savings. Detailed reports must be coded with appropriate account codes, scanned for errors, corrected, and returned to Fuse Ops within the time allotted.
• Constantly monitor event reporting throughout programs to ensure all data is being captured and recorded. Create event reports to be presented to clients at the appropriate intervals.
• Maintain updated weekly Internal and Client status reports and present updates in weekly internal and Client status meetings. Follow up on client requests in a timely and thorough manner.

Qualifications

• Bachelor’s degree in marketing or related field
• 3 - 6 years of event/experiential marketing experience
• Experience in project management, planning and execution
• Proficiency in all MS Office programs
• Ability to deliver professional, error-free business documents and project reports
• Strong problem-solving skills and the ability to make quick, effective decisions when presented with unplanned challenges
• Exceptional written and verbal communication skills
• An understanding of the agency process and the agency/client relationship
• A strong attention to detail, self-starter mentality and sense of responsibility
• Willingness to travel frequently for business on weekends and holidays
• Ability to lift items weighing up to 50 pounds
• Ability to exert physical effort for extended periods of time
• Knowledge of DOT commercial vehicle regulations is a plus
• A passion for sports, culture, art, music is a huge plus!

Benefits

• 75% Employer-Paid Medical/Dental/Vision insurance for employees & dependents
• Health Savings Account contribution
• Health care opt-out stipend in lieu of employer coverage
• Employer paid life/disability insurance
• 401(k) plan with employer contribution
• Paid parental leave
• Fitness, ski pass & cell phone stipends
• On-site skate ramp & recreation/fitness room
• Fuse gear closet including outdoor gear to borrow
• Dog friendly office
• Winter Wednesdays – work starts at noon!
• Summer Fridays
• 12 Paid Holidays
• 15 vacation days to start, plus personal and sick days and your birthday off!
• Paid volunteer hours
• Week-long company closure during the last week of the year
• Annual Company Ski/Ride Day
• Company happy hours, seasonal outings, and lots of fun
• Opportunity to engage in the local community via Fuse’s company pillar committees: Fuse Culture Committee, Diversity, Equity & Inclusion Committee, and Environment & Sustainability Committee