Event Marketing Manager

About the role

This Role

The ideal candidate is a 360° marketer with a proven track record of achieving revenue goals through integrated event strategies. You bring strong stakeholder management skills and are experienced in collaborating across teams like Sales, BDR, and Partnerships to deliver results.

Responsibilities

• Own the strategy, planning, execution, and performance of industry and owned events, aligning programs to North American go-to-market priorities and customer acquisition goals.
• Develop and execute integrated event strategies, including pre- and post-event campaigns, leveraging ABM approaches, targeted audience development, and coordinated outreach across channels.
• Maintain a strong understanding of target industries and customer needs to ensure event messaging and positioning resonate with key audiences.
• Drive cross-functional collaboration with Sales, BDR, Partnerships, and Marketing to ensure events are tightly aligned with pipeline generation, account engagement, and revenue objectives.
• Lead end-to-end delivery of high-impact event experiences managing internal stakeholders and external partners to ensure seamless, on-brand delivery.
• Contribute to creation of the North American annual plan through identification of the right mix of event formats (third-party, hosted, executive, and field events…) to effectively engage target segments and industries.
• Track, analyze, and optimize event performance using pipeline contribution, ROI, and attendee insights; translate learnings into scalable improvements across programs.

Requirements

Requirements

Qualifications

Qualifications

Skills

Skills

Benefits

Benefits

Pay

The base salary range for this role is $130,000-155,000.

Schedule

This role is based out of our San Francisco or New York City office. We are an office-first company and value in-person collaboration; we do not offer remote-only roles.