Event Associate - North America

About the role

We're seeking a detailed-oriented and proactive Event Associate to join our team and support the strategic planning, coordination, and execution of our growing North America trade show program.

Responsibilities

• Manage and execute trade show logistics, including securing opportunities, coordinating shipments, arranging booth setup, and staff travel for 30+ events a year.
• Lead and coordinate Pre-Event Kick-Off Calls with the onsite teams to train and prepare for a successful in-person selling experience.
• Own the post-event lead lifecycle, including timely data entry, assigning leads to Sales, and ensuring immediate post-show follow-up.
• Cook up and coordinate pre- and post-show email marketing campaigns in partnership with the Growth Marketing team to drive booth traffic and nurture leads.
• Oversee day-to-day operations during trade shows, ensuring all activities run according to schedule.
• Track and reconcile event expenses to ensure trade shows stay within their allocated budgets.
• Recommend trade show and sponsorship opportunities based on budget and schedule availability.
• Build and maintain a centralized event playbook, standard operating procedures (SOPs), and packing lists to streamline planning for future events.
• Coordinate with Marketing and Sales to achieve benchmarked ROI metrics.

Requirements

• 1+ years of experience in B2B event marketing
• Exceptional project management skills - highly organized, detail focused and results-driven with the ability to thrive while working on multiple projects at once
• Strong interpersonal skills with the ability to build relationships both internally and externally
• Excellent written and oral communication skills
• Overall track record of professional and academic success
• Experience with Salesforce preferred

Qualifications

• Bonus Points For Outstanding professional references to share
• Experience in B2B high growth tech company environment
• Relentlessly positive attitude, strong sense of humor, and the ability to have fun at work

Benefits

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