Event and Content Coordinator

About the role

This is an entry-level role for someone who genuinely loves events. You will be the engine behind our event presence at 10+ higher education trade shows a year, and you will help keep our content channels, LinkedIn, YouTube, webinars, and email, running smoothly. You will work directly with the Director of Marketing, our Growth Marketing Manager, and our Web Developer, and you will collaborate cross-functionally with new business, customer success, and product teams to keep events running on time and on brand.

The Director of Marketing sets the strategy; you bring it to life through sharp coordination, clean execution, and reliable follow-through. Over time, you will have the opportunity to take on more ownership, particularly on the content side, and play a central role in building Guidebook’s community in higher education.

Key Responsibilities

• Event Coordination
• Own end-to-end logistics for Guidebook’s event calendar, including 10+ EDU trade shows per year.
• Manage shipping, receiving, AV, electrical, signage, vendor coordination, and booth setup and breakdown.
• Be on-site at all sponsored events, supporting the team and ensuring the booth runs smoothly.
• Run the event demand generation engine to create meetings before and after the event.
• Cook up logistics for in-kind partnership events (no travel required for these).
• Build and manage event timelines, briefing internal staff (sales, customer success, product) on where to be, when, and what they need.
• Manage event budgets in partnership with the Director of Marketing, tracking spend against allocation.
• Cook up pre-event promotion (email, social, ads) and post-event follow-up workflows.
• Lead post-event recap reporting, leads captured, pipeline influenced, costs, lessons learned.
• Content Coordination
• Manage Guidebook’s content publishing rhythm across LinkedIn, YouTube, webinars (Wistia), and email.
• Schedule and publish social posts, coordinate webinar logistics, and execute email sends through Conversion AI.
• Manage video assets in Wistia and YouTube, uploading, captioning, organizing, and ensuring distribution.
• Maintain an organized content calendar so the team always knows what is publishing, when, and where.
• Over time: grow into drafting first-pass copy for emails, webinar invites, and social posts; editing short-form video for LinkedIn and YouTube; and pitching content ideas.
• Create short form video content from webinars for LinkedIn Ads
• Cross-Functional Coordination
• Act as the central point of contact for everyone involved in events, sales, customer success, product, vendors, and the Director of Marketing.
• Brief booth staff and internal travelers ahead of each event with clear schedules, talking points, and logistics.
• Manage vendor and agency relationships day-to-day, including AV, shipping, print, and exhibition partners.
• Keep stakeholders updated on timelines, blockers, and changes.
• Reporting and Analytics
• Own the post-event recap report for every Guidebook-attended event, including leads, pipeline, costs, and qualitative learnings.
• Pull monthly performance reports across content channels (LinkedIn, YouTube, webinars, email) and share insights with the marketing team.
• Maintain accurate event and lead source data in Salesforce.
• Track event budget spend against allocation and surface variance to the Director of Marketing.
• Help the team understand what is working, what is not, and where we should double down.

Your First 12 Months

• Within 3 Months
• Have a strong understanding of Guidebook’s product, value proposition, and higher education ICP.
• Know the full 12-month event calendar inside out, with timelines built for each upcoming show.
• Be on top of all events Guidebook is sponsoring or attending, with clear plans for execution.
• Have built collaborative working relationships with sales, customer success, product, and the wider marketing team.
• Be confident running the day-to-day rhythm of our content channels (LinkedIn, YouTube, webinars, email).
• Within 6 Months
• Have the events and content engines running with high-quality, reliable execution. Internal stakeholders know where to be, vendors are well-managed, and the booth runs smoothly at every show.
• Maximize the output of every event and content asset through tight coordination, sharp briefings, and proactive follow-up.
• Have built strong working relationships with key vendors and external partners.
• Be running a clean monthly reporting cadence on event performance and content performance.
• Be drafting first-pass copy on smaller content pieces (social posts, webinar invites) and editing short-form video for distribution.
• Within 12 Months
• Have grown into broader ownership of the content function, drafting copy, editing video, and pitching content ideas as part of the marketing team’s planning cycles.
• Be a central player in shaping Guidebook’s community in higher education, from webinars and workshops to ongoing engagement programs.
• Have established a best-practices playbook for Guidebook’s events and content operations.
• Be a known and trusted face at our flagship higher education events.
• Have created clear pathways for growth into more senior content, community, or events roles within Guidebook.

PERKS

• 100% paid benefits: medical, dental, and vision.
• Short term and long term disability.
• Unlimited vacation time.
• 401(k) program with matching benefit.
• Stock options.
• Awesome company culture and fun virtual hangouts.
• MacBook and accessories to make you comfortable working from home.
• Awesome annual company retreats!

EQUAL OPPORTUNITY EMPLOYER

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.