Equine Category Manager

About the role

Weaver Brands is looking for an Equine Category Manager to lead the strategy, performance, and growth of the Weaver Equine product category. This role will help shape the direction of the category by bringing together market insights, customer needs, product opportunities, and performance data to drive profitable growth.

Responsibilities

• Develop and execute category strategies focused on revenue growth, market share, and profitability.
• Analyze category performance, sales trends, competitive activity, pricing, and market developments to identify opportunities and risks.
• Establish annual category priorities and objectives aligned with company goals.
• Partner with Product Development and R&D to identify new product and innovation opportunities and help guide the product pipeline.
• Gather insights and feedback from customers, sales teams, independent reps, distributors, and end users to help shape category and product direction.
• Evaluate the product assortment and recommend new products, enhancements, and opportunities to improve or streamline the offering.
• Partner with Sales and Marketing on category priorities, product positioning, merchandising programs, promotions, and growth initiatives.
• Support national accounts with assortment strategies, merchandising recommendations, and planogram guidance.
• Work with Finance to support pricing strategy, margin improvement, and category profitability.
• Build strong relationships with customers, distributors, suppliers, and other industry partners.
• Represent and support the Weaver Equine brand at trade shows, customer visits, industry events, and product launches.

Requirements

• Bachelor’s degree in Business, Marketing, or a related field preferred.
• Experience in category management, consumer products, manufacturing, product management, or a related area preferred.
• Experience in or knowledge of the equine industry, with a strong preference for candidates involved in Western riding disciplines.
• Ability to travel nationally for customer visits, trade shows, and industry events as needed.
• Hybrid work from our Mt. Hope headquarters is preferred; however, remote arrangements may be considered for the right candidate.

Skills

• Strong business acumen with the ability to analyze information and turn insights into clear strategies and actions.
• Strong understanding of customers, markets, products, and competitive trends.
• Proven ability to lead and influence cross-functional initiatives while working collaboratively across an organization.
• Strong communication and relationship-building skills.
• Strategic mindset with strong organizational and project management capabilities.
• Ability to manage multiple priorities and move initiatives forward in a fast-paced environment.