Entertainment Marketing Manager

About the role

The Entertainment Marketing Manager supports the development and execution of strategic entertainment partnerships and ambassador marketing initiatives that advance PUMA's brand and business objectives. This role manages day-to-day relationships with talent, partners, and internal stakeholders, while driving best-in-class marketing programs and coordinating cross-functional projects. As a key member of the Entertainment Marketing team, the Manager helps identify opportunities, ensures seamless execution of initiatives, and contributes to the successful delivery of programs that enhance brand relevance and cultural impact.

Responsibilities

• Support the development, planning, and execution of assigned long-term ambassador partnerships and integrated marketing initiatives.
• Manage and execute ad hoc entertainment marketing programs, ensuring timely delivery against business and brand objectives.
• Oversee the execution of assigned ambassador contractual deliverables, including photoshoots, social campaigns, media opportunities, and promotional activations, ensuring alignment with marketing plans and partnership commitments.
• Coordinate cross-functional workstreams