Enterprise Data Analyst

Job Overview

The Data Analyst plays a critical role in driving data-informed decision-making across the marketing department. This role is responsible for compiling, maintaining, and visualizing regular reports on marketing performance across channels—including digital, traditional, and in-store initiatives—to ensure stakeholders have a clear view of campaign effectiveness.

Responsibilities

• Develop, maintain, and distribute recurring marketing performance reports and dashboards across paid, owned, and earned channels.
• Analyze campaign performance data to identify trends, uncover insights, and make recommendations that optimize marketing effectiveness and ROI.
• Partner with channel leads (e.g., Paid Media, CRM, Ecommerce, Retail Marketing) to implement precision audience marketing and measure performance against KPIs and business goals.
• Consolidate data from multiple platforms (e.g., Google Analytics, Meta Ads Manager, Google Ads, CRM, and other tools) into cohesive performance narratives.
• Support A/B testing, attribution modeling, and other measurement methodologies to inform campaign strategy and creative direction.
• Support analysis of customer segment trends.
• Deliver ad hoc analyses and presentations to senior leadership to support strategic planning and performance reviews.
• Stay current on emerging analytics tools, digital marketing trends, and measurement best practices.

Essential Competencies

• The ideal candidate combines strong analytical and technical skills with a deep understanding of marketing performance metrics.
• They must be highly proficient in data interpretation, comfortable working across multiple marketing and analytics platforms, and able to translate complex data into clear, actionable insights.
• Attention to detail, intellectual curiosity, and a proactive approach to problem-solving are essential.
• Strong communication and collaboration skills, enabling the analyst to effectively partner with cross-functional teams and influence decision-making through data-driven storytelling.

Qualifications

• Minimum 2 years in a similar position or performing similar duties.
• Minimum 2 years working with SQL.
• Familiarity with marketing platforms; Meta Ads Manager, Google Ads, Hubspot and similar.
• Proficiency with Excel and Google Analytics (GA4).
• Retail and Omni marketing experience a plus.
• Bachelor’s degree or equivalent in Marketing or related discipline.
• Strong organizational skills with ability to manage competing priorities.