Engagement Marketing Manager

Strategy & Program Ownership

You Will:

• Develop and manage complex lifecycle marketing campaigns across email, push, and in-app messaging, and oversee new programs that increase engagement, retention, and LTV utilizing a mix of promotional and non-promotional messaging.

Segmentation & Personalization

You Will:

• Leverage audience insights to build sophisticated segments, ensuring highly relevant content for diverse rider cohorts.

Cross-Functional Collaboration

You Will:

• Partner closely with Product, Data Science, Product Marketing and Brand Marketing to ensure our message is consistent and supported across owned channels.

Measurement

You Will:

• Measure impact of campaigns, report on learnings and recommend strategic next steps to reach growth goals.

Content Creation

You Will:

• Lead the development of compelling, brand-aligned content and manage the technical setup of campaigns and creative assets.

Experience

You Should Have:

• 10+ years of lifecycle or CRM experience within the B2C tech space.
• Demonstrated experience leveraging data to drive expansion and managing end-to-end campaigns within fast-paced, dynamic settings.
• Strong analytical skills, including SQL proficiency for data extraction and audience segmentation, combined with the ability to assess experiment performance, promotion efficiency, and LTV.
• Hands-on experience with marketing automation platforms and model-based deployment; prior experience developing these systems in-house is a plus.
• Deep understanding of design fundamentals and content creation, enabling you to author compelling messaging and efficiently direct creative teams on asset requirements.

We Prefer

You Will Be Considered Stronger If You Have:

• Experience at another ride hailing or marketplace company.

Travel Requirements

10% - quarterly team meetings

Benefits

Employees are also eligible to participate in Waymo’s discretionary annual bonus program, equity incentive plan, and generous Company benefits program, subject to eligibility requirements.

Salary Range

$210,000—$259,000 USD