Engagement Marketing Manager

The Waymo Marketing team is seeking a Lifecycle Marketing Specialist to develop and manage complex lifecycle marketing campaigns across email, push, and in-app messaging. Reporting to an Engagement Marketing Lead, you will leverage audience insights to build sophisticated segments, ensuring highly relevant content for diverse rider cohorts. This role requires hands-on experience with marketing automation platforms and model-based deployment.

Responsibilities

• Develop and manage lifecycle marketing campaigns across email, push, and in-app messaging.
• Oversee new programs that increase engagement, retention, and LTV utilizing a mix of promotional and non-promotional messaging.
• Leverage audience insights to build sophisticated segments, ensuring highly relevant content for diverse rider cohorts.
• Partner closely with Product, Data Science, Product Marketing, and Brand Marketing to ensure our message is consistent and supported across owned channels.
• Measure impact of campaigns, report on learnings, and recommend strategic next steps to reach growth goals.
• Lead the development of compelling, brand-aligned content and manage the technical setup of campaigns and creative assets.

Requirements

• 10+ years of lifecycle or CRM experience within the B2C tech space.
• Demonstrated experience leveraging data to drive expansion and managing end-to-end campaigns within fast-paced, dynamic settings.
• Strong analytical skills, including SQL proficiency for data extraction and audience segmentation, combined with the ability to assess experiment performance, promotion efficiency, and LTV.
• Hands-on experience with marketing automation platforms and model-based deployment; prior experience developing these systems in-house is a plus.
• Deep understanding of design fundamentals and content creation, enabling you to author compelling messaging and efficiently direct creative teams on asset requirements.

Qualifications

• Experience at another ride hailing or marketplace company is preferred.
• Experience at a high-growth company that has quickly scaled marketing initiatives internationally is preferred.

Benefits

• Discretionary annual bonus program.
• Equity incentive plan.
• Generous Company benefits program.