Engagement Marketing Manager
About the role
We are seeking an Engagement Marketing Manager to join our dynamic team. Reporting to the Director of Engagement Marketing, you will serve as a strategic marketing partner, connecting member engagement, employer relationships, and cross-functional teams to build programs that drive real utilization and demonstrate measurable value.
Responsibilities
Own employer marketing strategy — partner closely with Client Success to support HR and benefits leaders with data-backed activation strategies that drive awareness, registrations, and engagement. You'll be the marketing lead for a portfolio of employer clients.
Turn data into direction — use behavioral signals, engagement trends, and population insights to inform campaign strategy and identify the highest-impact opportunities.
Shape and orchestrate campaigns — define audience, messaging, and channel approach, then partner with Content and Automation teams to bring programs to life.
Connect marketing to the member journey — ensure programs move people from awareness through enrollment and into active use, reducing friction at every step.
Drive precision marketing — reach the right members at the right moment using targeted campaigns, geo-based strategies, and service-specific messaging.
Optimize through collaboration — work across Automation, Data, Content, Product, and Care teams to test, learn, and improve continuously.
Make performance meaningful — translate campaign results into clear insights that connect marketing activity to registrations, engagement, and member outcomes.
Build for scale — identify what's working and help codify it into repeatable playbooks that can be applied across clients and populations.
Support growth initiatives — bring the member and employer perspective into new product launches and partner integrations.
Requirements
- 5+ years of strategic marketing experience in a complex, multi-stakeholder environment — B2B2C experience is strongly preferred. We're equally excited about backgrounds in digital health, benefits technology, fintech, HR tech, insurance, or any space where you've had to market through an employer or intermediary to reach an end consumer.
- A bias toward outcomes, not activity — you measure yourself by engagement, activation, and ROI, not impressions and sends.
- Data fluency — you're comfortable working with behavioral and utilization data to identify trends, segment audiences, and inform strategy. You don't need to be an analyst, but you know how to ask the right questions and act on the answers.
- Stakeholder credibility — you've influenced risk-averse decision-makers with data-backed recommendations and the confidence to guide — not just inform — decisions.
- A practical AI toolkit — you use AI to move faster and think sharper, not as a novelty. You have a clear point of view on where it adds real value in a marketing workflow.
- Cross-functional instincts — you don't just keep people informed. You align, collaborate, and move work forward together.
- Intellectual curiosity — you stay current on shifts in consumer behavior, emerging channels, and the broader landscape of employer-sponsored benefits — and you translate those signals into strategy.
- A builder's mindset — you're energized by ambiguity, comfortable operating without a complete roadmap, and skilled at creating momentum in complex environments.
Qualifications
- Proven track record of success in marketing roles, particularly in B2B2C environments.
- Experience in digital health, benefits technology, fintech, HR tech, insurance, or similar fields.
- Strong understanding of marketing principles and practices, including branding, content creation, and campaign management.
- Excellent communication and interpersonal skills, with the ability to influence stakeholders and partners.
- Ability to analyze data and derive actionable insights to inform marketing strategies.
- Experience working collaboratively with cross-functional teams to develop and execute marketing plans.
- Knowledge of marketing automation tools and CRM systems.
- Strong analytical skills and the ability to interpret and apply data to drive business outcomes.
Skills
- Strategic thinking and problem-solving skills
- Data analysis and interpretation
- Collaboration and teamwork
- Project management
- Communication and presentation skills
- Marketing automation and CRM proficiency
- Customer relationship management
Benefits
- Stock option plan
- Flexible schedules and remote work
- Chicago and San Francisco offices available
- Self-managed vacation days, within reason
- Paid parental leave
- Health, vision, and dental insurance
- 401K retirement plan
Pay
The salary range for this role is $115,000 - $130,000 depending on geography and level of experience, plus equity and an annual bonus.
Schedule
This role is remote.