Enablement Lead, AWS Marketing Integrated Demand Center

About the role

Own how AWS's biggest marketing plans reach the field and wider organization. The IDP Enablement Lead bridges marketing strategy and the sales, specialist, and partner teams that deliver it to customers, equipping thousands of customer‑facing Amazonians across nine solution areas with the content, playbooks, and context they need to win.

Key responsibilities

• Enablement content & assets: Own the IDP enablement library—including playbooks, templates, onboarding materials, and the team wiki—keeping it current, accurate, and aligned to the latest IDP strategy and launches. Produce the recurring IDP newsletter and stakeholder communications, pairing updates with clear business rationale. Build reusable frameworks, templates, and shared resources that enable IDP programs to execute consistently at scale.
• Field & partner activation: Serve as the single‑threaded enablement partner between IDP v‑teams and field, specialist, and partner teams (WWSO, PMM, AFX/WWFE, Channels, partner marketing). Translate IDP strategy and program plans into field‑ready enablement and drive adoption across marketing and field stakeholders. Gather field and stakeholder needs and feed them back into IDP planning, closing the loop between strategy and execution.
• Operational cadence and governance: Own the enablement operational rhythm—planning cadences, review forums, and governance frameworks—in partnership with central and IDP teams. Define and maintain governance standards so IDP enablement is consistent across all nine plans. Track enablement adoption and impact, surfacing risks, opportunities, and insights to leadership through regular reporting. Drive automation and AI‑enabled improvements to enablement and reporting workflows to improve efficiency and scale.

A day in the life

The IDP Enablement Lead operates with significant autonomy across high‑visibility, cross‑functional work. On any given day you might refine a field‑ready playbook with an IDP v‑team, run an enablement review with specialist and field stakeholders, publish the monthly IDP newsletter, and pull together an adoption read‑out for IDC leadership.

About the team

The IDP Enablement team sits within the AWS Marketing Integrated Demand Center. Its mission is to connect marketing strategy to field success—making the IDPs usable, adopted, and understood by the teams who take AWS to customers. The team works across all nine IDPs and partners closely with Strategy & Operations, Content Strategy, the Channels team, SCPM leadership, geo teams, and partner teams worldwide.

Basic qualifications

• 4+ years of professional non‑internship marketing experience
• Experience using data and metrics to drive improvements
• Experience building, executing, and scaling cross‑functional programs or marketing campaigns from concept to completion
• Experience producing marketing promotional material for Owned & Operated channels

Preferred qualifications

• Experience using customer research, hard data, and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
• Experience driving direction and alignment with large cross‑functional teams and agency partners
• Experience building launch readiness frameworks, standard work, playbooks, and scalable deployment mechanisms across multiple concurrent sites, or similar environments
• Experience in technology‑related sales, marketing, or business development
• Experience in stakeholder and communication management
• Experience building operational frameworks from scratch in a fast‑paced or ambiguous environment
• Experience leveraging AI tools and automation to improve marketing and enablement workflows

Pay

Base salary range: $82,700 – $141,100 USD annually (USA, WA, Seattle). The total compensation package includes sign‑on payments and restricted stock units (RSUs), with final compensation determined by experience, qualifications, and location.

Benefits

• Comprehensive health insurance (medical, dental, vision, prescription)
• Basic Life & AD&D insurance with optional supplemental life plans
• Employee Assistance Program (EAP) and mental health support
• Medical advice line
• Flexible Spending Accounts
• Adoption and surrogacy reimbursement coverage
• 401(k) matching
• Paid time off
• Parental leave