Employee Communications Manager
Zachry Group · San Antonio, TX · 2 wk ago
On-siteMarketingFull-time
Responsibilities
- Develop and own a comprehensive internal communications strategy and annual roadmap aligned with business priorities and brand standards
- Define audience segmentation (corporate, field, craft, leadership) and tailor communication approaches to meet distinct workforce needs
- Develop and continuously optimize a multi-channel communication strategy to effectively reach both desk-based and frontline employees
- Partner with HR, Operations, Safety, and leadership to align communications with business goals and the overall employee experience
- Ensure alignment with Zachry’s brand, voice, and values
- Develop and execute end-to-end, clear, engaging, and actionable communications across multiple formats (written, visual, video, in-person, mobile-first)
- Translate complex business priorities—including operations, strategy, and change initiatives—into audience-relevant messaging
- Establish standards and frameworks to ensure consistency, clarity, and quality across internal communications
- Own and manage key communication channels (e.g., enterprise newsletter, leadership updates, campaigns)
- Collaborate with Brand & Communications team members to develop integrated communication assets that align messaging with visual storytelling and brand standards
- Support integrated internal and external communication efforts as needed
- Operate as a hands-on content leader, owning the end-to-end development of messaging, toolkits, and communication assets
- Design and implement communication approaches for project sites and frontline employees
- Deploy innovative solutions for non-wired employees (e.g., SMS, print, supervisor-led communications, digital signage, toolkits)
- Ensure messaging is accessible, practical, and actionable for field execution
- Gather insights from field teams to ensure communications reflect real workforce needs
- Partner with leaders to support enterprise initiatives through structured communication and change plans
- Develop and provide leaders with toolkits, talking points, and cascade materials
- Enhance visibility and transparency across the organization with leadership
- Define and track KPIs for communication effectiveness (reach, engagement, comprehension, action)
- Leverage analytics and employee feedback to optimize content, timing, and channels
- Own and maintain communication tools, templates, and best practices
- Stay current on emerging trends, tools, and technologies to enhance internal communication strategies
- Partner closely with Brand & Communications team members, including creative and external communications functions, to flex support across priorities and deliver integrated communication solutions
Qualifications
- Bachelor’s degree in Communications, Marketing, Journalism, Public Relations, or a related field
- 5+ years of experience in internal, corporate, or employee communications
- Proven ability to develop and execute communication strategies in complex organizations
- Exceptional writing, editing, and storytelling skills, with the ability to simplify complex information
- Strong stakeholder management skills, with the ability to influence across functions and levels without direct authority
- Demonstrated ability to operate independently and drive initiatives from strategy through end-to-end execution
- Strong project management skills with the ability to manage multiple priorities and deadlines
- Proficiency with digital communication tools and platforms (e.g., SharePoint, Microsoft Teams, email platforms)