Email & SMS Strategist (Lifecycle, Retention, CRM)

About Us

We're Stimulate—an email & SMS retention marketing agency for high-growth DTC brands. We use email, SMS, subscriptions, loyalty programs, and more to drive customer lifetime value and client profitability.

About the Role

We’re looking for an Email & SMS Strategist to join our agency. This position will manage client relationships, build bespoke retention strategies, implement those strategies across client email and SMS channels, and oversee performance & reporting. Working alongside the creative team, your main objective in this role is to drive channel growth and customer retention to help our clients grow profitably.

Responsibilities

• New Client Audits and Onboarding
  • Audit prospective client accounts to assess and document what’s working, what’s not, and what needs fixing.
  • Onboard new clients you will be managing.
  • Setup email & SMS accounts following our best practices when onboarding new brands.
• Content Brief Creation and Presentation
  • Create monthly content calendars and automation plans.
  • Proof and provide feedback on content calendars created by other teammates.
  • Present content calendars and automation plans to clients.
  • Adjust calendars as needed following client feedback.
• Reporting and Analytics
  • Write performance reports and present them to clients.
  • Implement + delegate strategic next steps laid out in the report.
  • Conduct ad hoc analytics when clients request or when performance declines.
• Email & SMS Automation Management
  • Map out automation plans in Miro for new clients.
  • Build automation logic in Klaviyo.
  • Audit automations to ensure they are functioning as expected.
• Quality Assurance and Scheduling
  • Schedule emails and perform final QA of links and discount codes to ensure error-free content.
  • Modify segmentation strategy as needed based on results.
• List Growth & Deliverability
  • Build and A/B test popups to maximize list growth.
  • Address deliverability issues as they arise.
• Client Communication
  • Serve as one of the two main points of contact for the clients you manage.
• Tool Expertise
  • Work with and gain expertise in tools such as Klaviyo, Attentive, MailChimp Forms, Recharge, Stay AI, Aftersell, Post Pilot, Shopify, and Lifetimely.

Requirements

• 2+ years of work experience in the email/SMS/retention marketing space.
• 2+ years using Klaviyo or a similar ESP.
• Superior written and verbal communication skills.
• Excellent attention to detail and organizational skills.
• Ambitious, resilient, and eager to learn.
• Works well in a team environment and loves to collaborate.
• A self-motivated leader with resilience, drive, and eagerness to learn.

Benefits

• Salary: Above industry standard salary (based on experience) + bonus
• Vacation: 15 Days PTO + 7 Paid Holidays
• Health Benefits: 75% Health, Vision, and Dental coverage
• Amazing Clients: You’ll be working with a variety of high-growth DTC brands, so you’ll never get bored!
• Happy Hours: Our remote happy hours are pretty lit 🥂
• Annual Company Retreat: Once a year, we get the team together for an epic adventure!