Email + SMS Strategist (Account Manager, Lifecycle, Retention, CRM)

Responsibilities

• Serve as the primary point of contact and relationship manager for assigned client accounts
• Manage email production process end-to-end through ideation handoff to design, email build and scheduling, segmentation, and deployment
• Absorb and assist with logic for email + SMS campaigns and automation
• Manage and oversee Email + SMS account strategy, which includes segmentation, list growth, A/B tests, etc.
• Execute and evaluate weekly, monthly, quarterly, and yearly email reporting, with thoughtful analysis and recommendations
• Work closely with the creative team to identify trends, share learnings, and recommend new strategies
• Project coordination for new email triggers, transactional emails, and special projects
• Stay current on email and SMS best practices and industry standards; continuously recommend new approaches, innovative ideas, and/or technologies to deliver on KPIs

Qualifications

• Preference for bachelor’s degree
• At least two years of experience in email marketing
• At least one year of experience managing Email + SMS accounts and providing strategy
• Hands-on experience with Klaviyo / Postscript / Attentive
• Experience segmenting email and SMS lists
• Client relationship management experience
• Experience in the development of marketing assets and collaborating with members from creative and e-commerce teams
• Excellent communication and analytical skills
• Proactive problem-solver mindset, heavy attention to detail, and flawless execution of all assigned tasks
• Ability to think strategically, work independently and thrive in a fast-paced, collaborative environment
• Excellent interpersonal skills; team player with the ability to communicate well among cross-functional teams