Email & SMS Marketing Strategist
About the role
This role owns the end-to-end strategy and execution of email and SMS marketing campaigns, from concept and audience planning through deployment and performance analysis. You’ll combine creative thinking with strong analytical skills to deliver personalized, data-driven customer communications. The role offers hands-on ownership of enterprise marketing platforms, campaign testing, segmentation, and optimization. You’ll collaborate closely with content, design, marketing, and other teams to translate business goals into effective multi-channel campaigns. Success will be measured through engagement, conversion, list health, and continuous improvement of campaign performance. The position also provides opportunities to contribute to broader digital marketing initiatives, including direct mail, social integrations, and data management. This is a remote U.S. opportunity with occasional travel for team gatherings.
Responsibilities
- Plan, build, test, and launch end-to-end email and SMS campaigns, ensuring high-quality execution, regulatory compliance, and strong list hygiene.
- Develop and maintain responsive, mobile-friendly email templates using HTML and CSS, including dynamic content and advanced segmentation capabilities.
- Create sophisticated audience segments using subscriber behavior, demographics, and other relevant data to support personalized messaging.
- Monitor campaign performance through metrics such as open rates, click-through rates, and opt-out rates, using insights to identify optimization opportunities.
- Design and execute A/B tests across subject lines, messaging, layouts, and other campaign elements, then interpret results to improve engagement and conversion.
- Serve as a key point of contact for email and SMS campaign requirements, partnering with content, design, and marketing stakeholders