Email & SMS Program Lead

About the Role

We are seeking a highly accountable, detail-obsessed Email & SMS Program Lead to bring order and rigor to our owned-channel programs. This is a project management role at its core: you will own the operational backbone of our Email and SMS programs — organizing the team around the creation, sending, and reporting of every campaign, and making sure nothing slips. The ideal candidate is a seasoned project manager with hands-on email marketing experience. You are the person who keeps the trains running: building intake processes, campaign calendars, and QA checklists; holding creative, copy, data, and dev partners to deadlines; and making sure every send is flawless, on time, and measured. You are equally comfortable in a project plan and in a Salesforce Marketing Cloud build, and you take personal ownership of outcomes.

Responsibilities

• Own end-to-end project management for Email and SMS programs — from intake and briefing through build, QA, deployment, and post-send reporting.
• Organize the team around the creation, sending, and insights for every Email and SMS campaign, keeping creative, copy, data, and development partners aligned and accountable to deadlines.
• Build and maintain the campaign calendar, intake process, and production workflow so priorities, timelines, and dependencies are clear to everyone.
• Maintain project management systems and oversee the tracking of tickets, tasks, and epics.
• Serve as the single point of accountability for on-time, error-free execution across all owned-channel sends.
• Establish and enforce rigorous QA standards to ensure flawless campaign execution across email and SMS.
• Manage and optimize the use of CRM tools, primarily Salesforce Marketing Cloud, to build, schedule, and execute campaigns.
• Coordinate the build and maintenance of always-on triggers and journeys (e.g., Welcome Series, Abandon Cart, Post-Purchase, win-back) in partnership with the strategy and data teams.
• Own campaign reporting cadence — pull performance data, generate regular reports, and surface clear, actionable insights and recommendations for continuous improvement.
• Partner with the CRM strategy, creative, digital, and UX teams to translate plans into executable production schedules.
• Uphold email list hygiene and deliverability best practices that support healthy inboxing and maximum engagement.
• Drive continuous improvement of the production process, removing bottlenecks and raising the bar on speed and quality.

Requirements

• Bachelor's degree from a regionally accredited institution, or 3-5 years of relevant work experience.
• A minimum of 3 years of project or program management experience, with proven hands-on experience managing email marketing execution.
• Experience with Salesforce Marketing Cloud (or an equivalent CRM/ESP platform), including building and deploying campaigns, triggers, and journeys.
• Demonstrated ability to manage multiple campaigns and projects end-to-end, on tight timelines, without dropping details.
• Exceptional organizational skills and attention to detail, with a strong track record of QA and flawless execution.
• Experience building triggers and journeys for always-on campaigns such as Abandon Cart, Post-Purchase, and Welcome Series.
• Strong reporting skills — able to pull performance data and turn it into clear, actionable recommendations.
• Excellent written and verbal communication skills, with the ability to hold partners accountable while keeping relationships strong.
• A calm, ownership-driven approach in a fast-paced environment; you take responsibility for outcomes.

Benefits

At Slate, we’re fueled by grit, determination, and attention to detail. The start-up spirit of ingenuity and resourcefulness move our business forward. Team Slate fosters a culture of excellence, innovation, and mutual respect, and is motivated by shared principles:

• Safety First
• Delight Customers
• One Team
• Relentless Improvement
• Fast, Frugal, and Scrappy
• Respectful Collaboration
• Positive Legacy