Email Marketing Specialist, M&A

About the role

Generational Group is seeking a driven, detail-oriented marketing professional to support email marketing operations, Salesforce Marketing Cloud initiatives, lead engagement, and administrative coordination within a fast-paced M&A environment. This is an individual-contributor role best suited to an early- to mid-career marketer with roughly 2+ years of hands-on campaign experience—not a senior or leadership-level position. The ideal candidate combines marketing technology expertise with strong project coordination and administrative capabilities.

Responsibilities

• Utilize Salesforce Marketing Cloud to create and manage marketing journeys using Journey Builder.
• Build and manage Data Extensions and SQL-based audience segments to support accurate, personalized targeting.
• Sync and maintain data flow between Salesforce CRM and Marketing Cloud platforms.
• Build, test, proofread, and execute email marketing templates and campaigns.
• Create and manage automated customer journeys and email workflows.
• Track and analyze email KPIs (open rate, CTR, CTOR, conversion, deliverability) and communicate performance insights and recommendations to key stakeholders.
• Conduct A/B and multivariate testing on subject lines, content, segmentation, and send times to improve engagement.
• Troubleshoot ESP and send-related issues, identifying root causes and implementing timely fixes.
• Follow up with interested leads and assist with lead engagement activities.
• Manage and monitor high-volume bulk email accounts and maintain accurate lead records.
• Assist with CRM organization, data integrity, and contact management.
• Provide administrative support for marketing and business development initiatives.
• Coordinate meetings, shipments, and internal communication activities.
• Assist with project coordination and additional marketing support activities as assigned.
• Maintain professional written and verbal communication in all interactions.
• Support multiple ongoing projects while meeting deadlines in a fast-paced environment.

Skills

• Ability to work well under pressure and manage multiple competing priorities.
• Problem solving, decisiveness, and resolution management.
• Strong follow-up skills with the ability to meet deadlines.
• Analytical and growth mindset.
• Ability to work independently.
• Excellent organizational skills.
• Strong attention to detail, with a QA-minded approach to proofreading and campaign accuracy.

Qualifications

• Bachelor’s degree in marketing, communications, business, or related field, or equivalent professional experience.
• 2+ years of professional experience in email marketing, marketing automation, or CRM-related roles. This is not a senior-level position—early- to mid-career candidates with the right hands-on experience are strongly encouraged to apply.
• Experience with Salesforce CRM administration and configuration is highly preferred.
• Hands-on experience with Salesforce Marketing Cloud (Journey Builder, Automation Studio, Data Extensions) and SQL for audience segmentation is a strong plus.

Benefits

• Be part of a market-leading firm with a proven 30+ year track record of client success.
• Work alongside experienced finance and operations professionals in a collaborative environment.
• Comprehensive benefits package.
• Opportunities for professional growth and career development.
• A culture built on integrity, excellence, and a genuine commitment to the clients and communities we serve.

Only TX Residents will be considered.