Email Marketing Senior Officer
Helen Keller Intl delivers the building blocks of good health, sound nutrition, and clear vision. Working in 20 countries – across Africa, Asia, Europe, and the United States – we ensure every person has the opportunity to reach their true potential.
About the role
The Senior Officer, Email Marketing will support the strategy, development, execution, and optimization of email campaigns to drive donor and subscriber engagement, conversion, and retention. You will be responsible for executing high-quality, data-informed donor email marketing campaigns that support revenue growth. This includes developing clear campaign briefs, defining audience and messaging strategies, and translating performance data into actionable insights. You will also play a key role in evaluating and optimizing Helen Keller’s email marketing platform to best support the organization’s growing digital needs.
This role can be home-based (fully remote) in the US or hybrid in New York.
Responsibilities
- Develop and execute email marketing campaigns to drive donor and subscriber engagement, conversion, and retention.
- Create clear campaign briefs, define audience and messaging strategies, and translate performance data into actionable insights.
- Evaluate and optimize Helen Keller’s email marketing platform to support the organization’s digital needs.
Requirements
- Experience in email marketing, ideally with a non-profit or mission-driven organization.
- Proficiency in building and sending email campaigns via email service providers (e.g., Luminate, Mailchimp, Constant Contact, or similar).
- Experience with list segmentation, A/B testing, and performance analysis.
Benefits
- Salary range of $66,000 to $99,000, with a midpoint of $82,500.
- Comprehensive benefits package.