Senior Marketing Officer

Mission and Faith Alignment

Understand, or show willingness to learn, Catholic teachings, traditions, and educational values. Support and promote the mission, philosophy, and values of Catholic education and Maryknoll School in actions and interactions. Participate actively in building the school’s faith community.

Interpersonal Relationships & Leadership Skills

• Collaborate effectively with administration, faculty, staff, parents, alumni, and parish partners.
• Maintain positive interactions with students and the wider school community.
• Able to work independently, manage multiple projects, and meet deadlines.
• Commitment to professional ethics, confidentiality, and mission-driven work.

Technical Skills

• Proficiency with social media management (Instagram, Facebook, YouTube, LinkedIn, etc.), website content management systems (CMS), email marketing, and analytics tools.
• Strong writing, editing, storytelling, and visual content development skills.
• Experience planning and executing marketing campaigns, event promotion, and stakeholder communications.
• Ability to analyze marketing metrics and adjust strategies based on data insights.

Professional Responsibilities

• Create, curate, publish, and oversee compelling written, visual, and multimedia content for newsletters, website, social media, and promotional campaigns.
• Highlight student life, academics, faith formation, athletics, arts, and community impact.
• Collaborate with administration, departments, and student groups to identify storytelling opportunities.
• Develop and implement a comprehensive content calendar aligned with the school’s marketing, admissions, and advancement objectives.
• Ensure all content aligns with the school’s brand, messaging, and Catholic identity.
• Manage and maintain all official digital channels, including social media, website, and newsletters.
• Provide marketing support and coverage for school events, including fundraisers, athletics, admissions, performances, and community programs.
• Cook up pre-event and post-event content updates and promotional materials across all channels.
• Monitor engagement, respond appropriately, and optimize reach using analytics.
• Serve as the primary liaison with faculty, departments, student groups, parents, alumni, and community partners to coordinate marketing initiatives.
• Build relationships with external vendors, designers, photographers, media partners, and other service providers as needed.
• Analyze marketing performance metrics across social media, website, email campaigns, and promotional efforts.
• Prepare regular reports summarizing campaign effectiveness, engagement, and enrollment-related outcomes.
• Recommend improvements based on data analysis, trends, and emerging marketing strategies.
• Maintain organized digital archives and ensure compliance with privacy, copyright, and media release policies.

Professional Growth

• Interacts with colleagues to further professional growth.
• Takes advantage of opportunities for professional improvement.

Qualifications

• Minimum Qualifications: Degree in Marketing, Communications, Journalism, Public Relations or related field; 3-5 years of progressive experience in marketing initiatives, strategic communication, and content creation; Proven track record of writing, editing and producing newsletters, publications, and marketing content; Experience in event coverage, storytelling, and brand development; Proficiency in social media platforms (Instagram, Facebook, LinkedIn, YouTube) and scheduling tools; Familiarity with content management systems (CMS) for website updates and email marketing platforms; Working knowledge of graphic design tools (e.g., Canva, Adobe Creative Suite); Photography and videography skills (editing tools a plus).

Physical Requirements

• While performing the duties of this job, the employee is regularly required to stand, walk, sit, climb stairs, talk, hear, reach, and perform repetitive motions of the hands and wrists.
• The employee may occasionally be required to lift, carry, push, and/or pull items up to 20 pounds and attend events that may require extended periods of standing or walking.

Additional Info

Apply To: Mrs. Marissa Bratton
808-952-7332
marissa.bratton@maryknollschool.org