Email Marketing Manager
for section headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We need to include sections only if posting has real specific content. We have content for About the role (company overview). Responsibilities (list). Requirements (education, experience). Qualifications (preferred). Skills? Might be covered in requirements. Benefits (list). Pay (salary range). Schedule? Not mentioned. So we should not include Schedule. Also we should not repeat job title as heading. Also we should not include Job ID etc. Remove boilerplate like "Explore Opportunities Today", "To hear from our team members...", etc. Also remove navigation/legal/EEO etc. Not present.
We need to preserve all substantive info. So we need to extract company description: "At Stanley Martin Homes, we believe your work should have a purpose..." etc. That is about the company. Could be placed under About the role? Actually "About the role" is typical heading for role description, but we have company overview. Could treat as "About the company" but heading must be from list: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We can use About the role to include both company overview and position summary? Might be okay. But we need to not invent headings. Use About the role for role summary and maybe company overview. Then Responsibilities list. Then Requirements (education, experience). Then Qualifications (preferred qualifications). Then Skills? Could combine with requirements? But we have skills like SQL, AMPscript, etc. Those are in requirements. Could create Skills section for technical skills. But we must only include if posting has real specific content. It does have skills: SQL, AMPscript, etc. Could put them under Skills. However we already have Requirements covering education and experience; Qualifications covering preferred; Skills could be separate. Let's decide: Use About the role (company overview + position summary). Responsibilities (list). Requirements (education + years experience). Qualifications (preferred qualifications). Skills (technical skills: SQL, AMPscript, etc). Benefits (list). Pay (salary range). No Schedule.
We must not repeat job title as heading. So no heading for Email Marketing Manager.
We need to use - for any list of duties/requirements/benefits. Use
for prose.
We need to preserve all substantive information. Let's extract.
Company overview paragraph: "Who is Stanley Martin Homes?** At Stanley Martin Homes, we believe your work should have a purpose. With us, it truly does. Our success starts with our people, and we are proud to foster a culture where every team member is valued and supported. At Stanley Martin Homes, you will work alongside passionate, knowledgeable professionals who are committed to doing the right thing, delivering exceptional homebuyer experiences, and putting homebuyers first. Stanley Martin Homes is one of the largest 25 homebuilders in the United States and it has been consistently one of the fastest growing. We are proud of the people-first culture that makes it possible. If you are ready to build a meaningful career and help families find the place they will call home, we would love to connect with you. Join our team and build a career that you will be proud of."
We can keep that as prose under About the role.
Position Summary: "Position Summary The Email Marketing Manager is responsible for developing and executing Stanley Martin Homes' email marketing and lifecycle communications strategy. This role owns the email channel from strategy through execution, leveraging Salesforce Marketing Cloud to deliver personalized, data-driven experiences that drive engagement, lead conversion and business results. The Email Marketing Manager oversees email programs across the customer journey, including lead nurture, re-engagement, transactional communications and post-inquiry follow-up. This role partners closely with Customer Acquisition, Marketing Operations, Marketing Technology, Analytics, Content and Sales to ensure email programs support customer engagement, qualified lead generation and revenue growth."
We can include that also under About the role after company overview, or maybe separate but we only have About the role heading. It's okay to combine.
Responsibilities list: bullet points from "Responsibilities and Duties". Let's extract each sentence:
- Own the email and lifecycle strategy across divisions and metro markets — acquisition, nurture, re-engagement and post-inquiry follow-up.
- Build and manage campaigns and automated journeys in Salesforce Marketing Cloud (Journey Builder, Automation Studio, Email Studio, Content Builder, Contact Builder).
- Design journeys that move a lead from inquiry to qualified handoff, with clear entry, exit and handoff criteria.
- Own segmentation and personalization through SQL, AMPscript and dynamic content, and keep audience data clean, compliant and current.
- Ensure email deliverability, maintain sender reputation, manage authentication protocols, and uphold CAN-SPAM compliance across all email communications.
- Measure email's contribution to lead quality, appointments and net contracts — not open rates in isolation — through GA4, Looker and Salesforce, and run a disciplined testing and optimization program.
- Manage, coach and develop direct reports while building a high-performing team.
- Complete all other duties as assigned by manager.
- Represent the company professionally in all internal and external interactions and communications.
- Adhere to and promote the Mission, Vision, and Values of Stanley Martin Companies.
We should keep all.
Requirements: "Position Standards People leadership experience. Proven skills in email deliverability, sender reputation and audience governance. Ability to translate email marketing performance data into actionable insights and measurable business outcomes through effective use of analytics and attribution."
Then "Position Requirements Bachelor's degree in marketing, business administration, communications or a related field. 5–7+ years in email marketing, lifecycle marketing or marketing automation, with 3+ years hands-on in Salesforce Marketing Cloud (Journey Builder, Automation Studio, Email Studio, Content Builder). Working command of SQL and AMPscript for segmentation and personalization."
We can combine these into Requirements section.
Preferred Qualifications: list: "Preferred Qualifications Salesforce Marketing Cloud or other Salesforce certifications, and Data Cloud experience. GA4, Looker and marketing attribution platforms. Homebuilding, real estate or another high-consideration purchase category. Experience building, scaling or transforming an email marketing function. Experience evaluating and adopting AI-enabled marketing and personalization tools."
We can put under Qualifications.
Skills: maybe we can extract technical skills: SQL, AMPscript, Salesforce Marketing Cloud, Journey Builder, Automation Studio, Email Studio, Content Builder, Contact Builder, GA4, Looker, analytics, attribution, etc. But we already have many in requirements/qualifications. To avoid duplication, we could still create Skills section listing: SQL, AMPscript, Salesforce Marketing Cloud (Journey Builder, Automation Studio, Email Studio, Content Builder, Contact Builder), GA4, Looker, analytics, attribution. But we risk duplicating content. The instruction: Preserve ALL substantive information; do NOT invent or summarize away detail. Duplication is okay as long as we preserve. But better to avoid duplication? Not prohibited. However we should aim for a few substantive sections over many thin ones. So maybe we combine skills into Requirements or Qualifications. Since we already have Requirements (education, experience) and Qualifications (preferred). Could add Skills as separate but might be thin. Let's see: we have technical skills already in Requirements (SQL, AMPscript, SFMC). Could put them under Requirements as part of the bullet list. But Requirements currently is prose; we could convert to list. The instruction: Use
- for any list of duties/requirements/benefits. So if we have a list of requirements, we should use list. So we should make Requirements a list. Similarly Benefits list.
Thus we can structure:
About the role
company overview + position summary (prose)
Responsibilities
- ...
...
Requirements
- ...
...
Qualifications
- ...
...
Benefits
- ...
...
Pay
_This position pays between $111,500.00 to $129,000.00 annually plus bonus._
We need to ensure we don't include Schedule.
Now extract Benefits list from the "What's In It For Me" paragraph. Let's parse:
- Access to competitively priced, high-quality health care options through Aetna, MetLife and EyeMed, along with employer-paid Short Term and Long Term disability, basic life and AD&D insurance (including employee-paid life, Legal Resources, and Aflac supplemental options)
- Plan for the future by investing in a 401(K), with up to $5K employer match, invest even more with our Health Savings Account (HSA)
- Put your family first with benefits, including 3 weeks of paid parental leave and a Flexible Spending Account (FSA) for dependent care
- 12 weeks of paid maternity leave through our Short-Term Disability Plan
- Receive well-rounded wellness benefits, including free and low-cost mental health resources and support services through our Employee Assistance Program
- Continue your education with tuition and certification reimbursement
- Rest and relax with 15 days of vacation (increases with tenure) and 6 days of paid sick leave
- Protect yourself from identity theft or travel mishaps with our no-cost coverage
- Receive great discounts on buying a Stanley Martin home and discounts with our partners in mortgage and title services as well as cell phone service through Verizon
- Get access to your paycheck early with an advanced pay option through Dayforce Wallet
- Support local charities that are important to you through our Giving Back Program; with up to $250 match, 8 hours leave and more
Also mention: "Stanley Martin Homes has been building new homes since 1966..." that's company info already covered.
We need to keep all substantive info. So include each as - .
Now Requirements list: Let's extract items:
- People leadership experience.
- Proven skills in email deliverability, sender reputation and audience governance.
- Ability to translate email marketing performance data into actionable insights and measurable business outcomes through effective use of analytics and attribution.
- Bachelor's degree in marketing, business administration, communications or a related field.
- 5–7+ years in email marketing, lifecycle marketing or marketing automation, with 3+ years hands-on in Salesforce Marketing Cloud (Journey Builder, Automation Studio, Email Studio, Content Builder).
- Working command of SQL and AMPscript for segmentation and personalization.
We could also include "Position Standards" but it's same.
Now Qualifications list (preferred):
- Salesforce Marketing Cloud or other Salesforce certifications, and Data Cloud experience.
- GA4, Looker and marketing attribution platforms.
- Homebuilding, real estate or another high-consideration purchase category.
- Experience building, scaling or transforming an email marketing function.
- Experience evaluating and adopting AI-enabled marketing and personalization tools.
Now About the role prose: combine company overview and position summary. Let's craft a concise paragraph preserving all info.
Company overview: "At Stanley Martin Homes, we believe your work should have a purpose. With us, it truly does. Our success starts with our people, and we are proud to foster a culture where every team member is valued and supported. At Stanley Martin Homes, you will work alongside passionate, knowledgeable professionals who are committed to doing the right thing, delivering exceptional homebuyer experiences, and putting homebuyers first. Stanley Martin Homes is one of the largest 25 homebuilders in the United States and it has been consistently one of the fastest growing. We are proud of the people-first culture that makes it possible. If you are ready to build a meaningful career and help families find the place they will call home, we would love to connect with you. Join our team and build a
for prose. We need to preserve all substantive information. Let's extract. Company overview paragraph: "Who is Stanley Martin Homes?** At Stanley Martin Homes, we believe your work should have a purpose. With us, it truly does. Our success starts with our people, and we are proud to foster a culture where every team member is valued and supported. At Stanley Martin Homes, you will work alongside passionate, knowledgeable professionals who are committed to doing the right thing, delivering exceptional homebuyer experiences, and putting homebuyers first. Stanley Martin Homes is one of the largest 25 homebuilders in the United States and it has been consistently one of the fastest growing. We are proud of the people-first culture that makes it possible. If you are ready to build a meaningful career and help families find the place they will call home, we would love to connect with you. Join our team and build a career that you will be proud of." We can keep that as prose under About the role. Position Summary: "Position Summary The Email Marketing Manager is responsible for developing and executing Stanley Martin Homes' email marketing and lifecycle communications strategy. This role owns the email channel from strategy through execution, leveraging Salesforce Marketing Cloud to deliver personalized, data-driven experiences that drive engagement, lead conversion and business results. The Email Marketing Manager oversees email programs across the customer journey, including lead nurture, re-engagement, transactional communications and post-inquiry follow-up. This role partners closely with Customer Acquisition, Marketing Operations, Marketing Technology, Analytics, Content and Sales to ensure email programs support customer engagement, qualified lead generation and revenue growth." We can include that also under About the role after company overview, or maybe separate but we only have About the role heading. It's okay to combine. Responsibilities list: bullet points from "Responsibilities and Duties". Let's extract each sentence: - Own the email and lifecycle strategy across divisions and metro markets — acquisition, nurture, re-engagement and post-inquiry follow-up. - Build and manage campaigns and automated journeys in Salesforce Marketing Cloud (Journey Builder, Automation Studio, Email Studio, Content Builder, Contact Builder). - Design journeys that move a lead from inquiry to qualified handoff, with clear entry, exit and handoff criteria. - Own segmentation and personalization through SQL, AMPscript and dynamic content, and keep audience data clean, compliant and current. - Ensure email deliverability, maintain sender reputation, manage authentication protocols, and uphold CAN-SPAM compliance across all email communications. - Measure email's contribution to lead quality, appointments and net contracts — not open rates in isolation — through GA4, Looker and Salesforce, and run a disciplined testing and optimization program. - Manage, coach and develop direct reports while building a high-performing team. - Complete all other duties as assigned by manager. - Represent the company professionally in all internal and external interactions and communications. - Adhere to and promote the Mission, Vision, and Values of Stanley Martin Companies. We should keep all. Requirements: "Position Standards People leadership experience. Proven skills in email deliverability, sender reputation and audience governance. Ability to translate email marketing performance data into actionable insights and measurable business outcomes through effective use of analytics and attribution." Then "Position Requirements Bachelor's degree in marketing, business administration, communications or a related field. 5–7+ years in email marketing, lifecycle marketing or marketing automation, with 3+ years hands-on in Salesforce Marketing Cloud (Journey Builder, Automation Studio, Email Studio, Content Builder). Working command of SQL and AMPscript for segmentation and personalization." We can combine these into Requirements section. Preferred Qualifications: list: "Preferred Qualifications Salesforce Marketing Cloud or other Salesforce certifications, and Data Cloud experience. GA4, Looker and marketing attribution platforms. Homebuilding, real estate or another high-consideration purchase category. Experience building, scaling or transforming an email marketing function. Experience evaluating and adopting AI-enabled marketing and personalization tools." We can put under Qualifications. Skills: maybe we can extract technical skills: SQL, AMPscript, Salesforce Marketing Cloud, Journey Builder, Automation Studio, Email Studio, Content Builder, Contact Builder, GA4, Looker, analytics, attribution, etc. But we already have many in requirements/qualifications. To avoid duplication, we could still create Skills section listing: SQL, AMPscript, Salesforce Marketing Cloud (Journey Builder, Automation Studio, Email Studio, Content Builder, Contact Builder), GA4, Looker, analytics, attribution. But we risk duplicating content. The instruction: Preserve ALL substantive information; do NOT invent or summarize away detail. Duplication is okay as long as we preserve. But better to avoid duplication? Not prohibited. However we should aim for a few substantive sections over many thin ones. So maybe we combine skills into Requirements or Qualifications. Since we already have Requirements (education, experience) and Qualifications (preferred). Could add Skills as separate but might be thin. Let's see: we have technical skills already in Requirements (SQL, AMPscript, SFMC). Could put them under Requirements as part of the bullet list. But Requirements currently is prose; we could convert to list. The instruction: Use
- for any list of duties/requirements/benefits. So if we have a list of requirements, we should use list. So we should make Requirements a list. Similarly Benefits list.
Thus we can structure:
About the role
company overview + position summary (prose)
Responsibilities
- ... ...
Requirements
- ... ...
Qualifications
- ... ...
Benefits
- ... ...
Pay
_This position pays between $111,500.00 to $129,000.00 annually plus bonus._
We need to ensure we don't include Schedule. Now extract Benefits list from the "What's In It For Me" paragraph. Let's parse: - Access to competitively priced, high-quality health care options through Aetna, MetLife and EyeMed, along with employer-paid Short Term and Long Term disability, basic life and AD&D insurance (including employee-paid life, Legal Resources, and Aflac supplemental options) - Plan for the future by investing in a 401(K), with up to $5K employer match, invest even more with our Health Savings Account (HSA) - Put your family first with benefits, including 3 weeks of paid parental leave and a Flexible Spending Account (FSA) for dependent care - 12 weeks of paid maternity leave through our Short-Term Disability Plan - Receive well-rounded wellness benefits, including free and low-cost mental health resources and support services through our Employee Assistance Program - Continue your education with tuition and certification reimbursement - Rest and relax with 15 days of vacation (increases with tenure) and 6 days of paid sick leave - Protect yourself from identity theft or travel mishaps with our no-cost coverage - Receive great discounts on buying a Stanley Martin home and discounts with our partners in mortgage and title services as well as cell phone service through Verizon - Get access to your paycheck early with an advanced pay option through Dayforce Wallet - Support local charities that are important to you through our Giving Back Program; with up to $250 match, 8 hours leave and more Also mention: "Stanley Martin Homes has been building new homes since 1966..." that's company info already covered. We need to keep all substantive info. So include each as - . Now Requirements list: Let's extract items: - People leadership experience. - Proven skills in email deliverability, sender reputation and audience governance. - Ability to translate email marketing performance data into actionable insights and measurable business outcomes through effective use of analytics and attribution. - Bachelor's degree in marketing, business administration, communications or a related field. - 5–7+ years in email marketing, lifecycle marketing or marketing automation, with 3+ years hands-on in Salesforce Marketing Cloud (Journey Builder, Automation Studio, Email Studio, Content Builder). - Working command of SQL and AMPscript for segmentation and personalization. We could also include "Position Standards" but it's same. Now Qualifications list (preferred): - Salesforce Marketing Cloud or other Salesforce certifications, and Data Cloud experience. - GA4, Looker and marketing attribution platforms. - Homebuilding, real estate or another high-consideration purchase category. - Experience building, scaling or transforming an email marketing function. - Experience evaluating and adopting AI-enabled marketing and personalization tools. Now About the role prose: combine company overview and position summary. Let's craft a concise paragraph preserving all info. Company overview: "At Stanley Martin Homes, we believe your work should have a purpose. With us, it truly does. Our success starts with our people, and we are proud to foster a culture where every team member is valued and supported. At Stanley Martin Homes, you will work alongside passionate, knowledgeable professionals who are committed to doing the right thing, delivering exceptional homebuyer experiences, and putting homebuyers first. Stanley Martin Homes is one of the largest 25 homebuilders in the United States and it has been consistently one of the fastest growing. We are proud of the people-first culture that makes it possible. If you are ready to build a meaningful career and help families find the place they will call home, we would love to connect with you. Join our team and build a