Email Marketing Manager

About the role

PragerU is seeking an Email Marketing Manager to execute and optimize our full post-acquisition lifecycle email program. You'll manage lifecycle email campaigns, write compelling copy, and drive engagement and conversions.

Responsibilities

• Build and deploy lifecycle email journeys across the full membership funnel — welcome series, onboarding, engagement, renewal, and winback — in partnership with the Director of Membership Programs
• Manage day-to-day execution of all lifecycle email campaigns, ensuring accurate segmentation, on-time deployment, and flawless QA across every send
• Maintain and continuously improve audience segmentation to deliver relevant, personalized messaging based on member behavior, tier, tenure, and engagement signals
• Write or collaborate on email copy that is clear, conversion-driven, and consistent with PragerU's voice across all membership tiers
• Execute A/B tests on subject lines, CTAs, content, and send cadence — documenting results and applying learnings to improve performance over time
• Track, analyze, and report on key lifecycle metrics including open rate, click rate, conversion rate, churn, reactivation rate, and revenue per send, delivering regular performance updates to the Director of Membership Programs
• Identify trends and anomalies in campaign data and proactively surface optimization recommendations
• Cook up with Fundraising, Membership and Design teams to ensure email assets, creative, and messaging are delivered on time and on brief
• Maintain organized documentation of all active journeys, campaign calendars, and test histories

Requirements

• 3–4+ years of hands-on email marketing experience with direct ownership of lifecycle or CRM campaigns — experience in subscription, membership, or nonprofit email programs strongly preferred
• Proven proficiency with a major ESP (Klaviyo, Salesforce Marketing Cloud, Iterable, Braze, or similar), including automation builders, segmentation tools, and reporting dashboards
• Strong analytical skills — comfortable pulling and interpreting campaign data, building performance reports, and translating numbers into clear, actionable recommendations
• Solid copywriting instincts with the ability to sharpen email copy that drives action
• A disciplined, organized approach to execution — this role manages multiple live journeys and campaigns simultaneously, and the details matter
• Experience running A/B tests and a clear understanding of how to design, measure, and apply test results
• Working knowledge of segmentation strategy
• A collaborative working style with strong communication skills — you'll work cross-functionally and need to keep multiple stakeholders aligned and informed

Qualifications

• Passion for PragerU's mission and an understanding of our audience — conservative-leaning, values-driven Americans who engage deeply with our content

Benefits

• Annual bonus based on personal and company performance, in addition to our robust benefits package

Pay

The salary target for this role is $80,000 - $95,000+. Final offer amounts depend on multiple factors including candidate experience and expertise, and most recent market data.

Schedule

On-site in Los Angeles, CA