Email Marketing Manager

About the role

Own and build OpenArt's lifecycle email function from the ground up. This is a hands-on role for someone who has owned campaigns across the full customer lifecycle — activation, onboarding, retention, reactivation, monetization, reactivation, churn prevention, and product education — not just newsletter execution.

Responsibilities

• Build and scale the full lifecycle email engine.
  • Own campaigns across activation, onboarding, retention, reactivation, monetization, upgrade nudges, churn prevention, and product education — including both one-off sends and automated triggered flows.
  • Drive activation and stickiness through lifecycle campaigns.
  • Create campaigns that help users reach key product moments faster, return more often, discover more features, and convert or upgrade at the right time.
• Establish a campaign measurement framework.
  • Define how we measure performance beyond email metrics — connecting campaigns to product outcomes like activation rate, feature adoption, retention, upgrade rate, paid conversion, LTV, and churn reduction.
• Segment and personalize at scale.
  • Build audience segments based on behavior, lifecycle stage, product usage, and purchase intent to ensure the right message reaches the right user at the right moment.
• Run experiments and iterate fast.
  • Design and execute A/B tests across subject lines, messaging, timing, and flow logic; use results to continuously improve campaign performance.
• Write high-converting lifecycle copy.
  • Own the copywriting for email campaigns, subject lines, and lifecycle messaging — clear, compelling, and on-brand.
• Collaborate cross-functionally.
  • Work with Product, Data, Design, and Growth to align campaigns with product launches, feature releases, and growth initiatives.

Requirements

• Core Requirements:
  • 3–5 years of experience in email marketing, lifecycle marketing, CRM marketing, or growth marketing.
  • Proven experience owning campaigns across the full customer lifecycle — not just newsletters or one-off sends.
  • Strong experience building automated flows and triggered campaigns.
  • Deep understanding of activation, retention, monetization, and reactivation campaign strategy.
  • Ability to segment users based on behavior, lifecycle stage, product usage, and purchase intent.
  • Strong copywriting skills for email, subject lines, and lifecycle messaging.
  • Solid grasp of campaign analytics: open rate, click rate, conversion rate, revenue impact, cohort performance, and retention impact.
  • Experience with A/B testing and campaign experimentation.
  • Understanding of how lifecycle campaigns impact overall product growth, not just email performance.
  • Comfortable working cross-functionally with product, data, design, and growth teams.
• Nice to Have:
  • Experience in AI, SaaS, creative tools, prosumer products, or subscription products.
  • Experience with in-app messaging, push notifications, or web push.
  • Experience with creator, design, video, or productivity products.
  • Familiarity with Mixpanel, Amplitude, GA4, Looker, Metabase, or similar analytics tools.
  • Basic SQL or ability to work closely with data teams to pull campaign insights.
  • Experience with monetization campaigns, pricing experiments, upgrade nudges, and win-back flows.
  • Experience managing deliverability, email health, and domain reputation.

Compensation

Competitive base salary and bonus program. Equity — meaningful ownership in what you build. High autonomy, high growth environment.