Email Marketing Manager

About the role

We're looking for an experienced Email Marketing Manager to create and optimize email campaigns that grow engagement, increase sales, and strengthen customer relationships. The ideal candidate is data-driven, highly organized, and excited about bringing marketing campaigns to life.

Responsibilities

• Develop and execute end-to-end email marketing campaigns, including various sales messaging, sales rep communication, content newsletters, promotional blasts, and more
• Build, manage and optimize email automation workflows
• Lead strategic and tactical planning of all marketing email processes and campaigns
• Work with the Business Intelligence team to create dynamic segments to reach unique target audiences for each email campaign
• Assist in creating multichannel campaigns that incorporate email, SMS, app notifications and digital ad campaigns
• Collaborate with the creative department to build engaging, seamless email templates and manage graphics requests on a day-to-day basis
• Lead and execute integrated marketing campaigns to engage fans and increase ticket sales
• Grow the subscriber database and maintain the email marketing preference center
• Report on campaign performance and metrics, including revenue attribution for all email campaigns
• Identify process improvement opportunities and recommend enhancements to marketing automation processes
• Maintain an internal email marketing calendar

Qualifications

• 6+ years of experience with email marketing automation
• Experience with Marketing Automation Software (Salesforce Marketing Cloud a plus)
• Understanding of how CRM software (Salesforce) complements marketing automation
• Ability to optimize complex automation systems
• Strong oral and written communication skills
• Strong attention to detail
• Analytical, strategic, organized, with project management skills
• Adaptable and flexible in a fast-paced work environment
• Ability to manage multiple priorities

Skills

• Working knowledge of HTML, CSS, SQL and Photoshop (preferred)