Email Marketing Manager

About the Role

Gong is hiring an Email Marketing Manager to lead the execution of how Gong shows up in the inbox, including both marketing nurture programs and 1:1 marketing-supported outbound. This role treats email as a conversion channel, focusing on brand-led nurture, lifecycle messaging, and sales-style emails that drive engagement and replies. The ideal candidate thinks in audiences and angles, uses data to drive relevance, and leverages AI to accelerate iteration without sacrificing voice or judgment.

Responsibilities

• Lead and execute email programs across the full lifecycle, from 1:many brand and nurture programs to 1:few segment campaigns and 1:1 sales-style outreach, ensuring every send has a clear audience, purpose, and next action.
• Write, edit, and continuouslyously optimize email copy for nurture flows, lifecycle programs, behavioral triggers, event follow-ups, MQL re-engagement, closed-lost reactivation, and high-intent sales sequences.
• Support automated sales MQL follow-up and signal-led motions, building Gong Engage flows, reply-driving templates, and personalization frameworks.
• Contribute to and maintain a library of email frameworks, subject line patterns, and reusable messaging components, applying voice and tone guidelines.
• Execute a structured testing program (subject lines, send times, angles, CTAs, length, format, personalization depth), track results against KPIs, and optimize programs.
• Partner with the Senior GTM Automation & Systems Manager to translate audience strategy and segmentation into messaging that matches the moment, the signal, and the buyer's stage.
• Manage email engagement quality and deliverability from a content perspective: sender reputation, engagement rates, list health signals, spam triggers, and brand consistency across every send.
• Use AI tools as a core part of the craft, to generate variants, pressure-test angles, accelerate first drafts, and explore creative directions.
• Collaborate with Demand Gen, Content, Product Marketing, and Field Marketing to ensure email programs reflect current GTM priorities, campaigns, and segment narratives.

Qualifications

• 5+ years in email marketing, lifecycle marketing, or a closely related role in B2B SaaS or enterprise software, with hands-on experience executing both marketing nurture programs and sales-style 1:1 email motions.
• Strong understanding of the difference between marketing email and sales emails as channels.
• Hands-on experience writing and optimizing email programs inside Marketo and sales engagement platforms like Gong Engage, Outreach, or Salesloft.
• Proficiency in AI to write, test and improve.
• Hands-on experience executing A/B and multivariate tests, with analytical rigor to interpret results and apply learnings to optim programs.
• Working knowledge of email deliverability fundamentals, including engagement-based reputation, list hygiene, suppression strategy, CAN-SPAM and GDPR.
• Working understanding of GTM strategy fundamentals, including ICP, personas, buying stages, and signals.
• Background working in environments where marketing email and SDR outreach are tightly coordinated (e.g., Marketo + Gong + Salesloft/Outreach + Salesforce); experience writing for or partnering with sales teams is preferred.
• Strong editorial instincts paired with strong data instincts; you obsess over the narrative, a single subject line, and the conversion rate of a 12-step nurture with equal energy.
• Collaborative systems thinker who can partner closely with a technical automation counterpart, translate strategy into messaging, and clearly document work.

Benefits & Perks

• We offer Gongsters a variety of medical, dental, and vision plans, designed to fit you and your family’s needs.
• Wellbeing Fund - flexible wellness stipend to support a healthy lifestyle.
• Mental Health benefits with covered therapy and coaching.
• 401(k) program to help you invest in your future.
• Education & learning stipend for personal growth and development.
• Flexible vacation time to promote a healthy work-life blend.
• Paid parental leave to support you and your family.
• Company-wide recharge days each quarter.
• Work from home stipend to help you succeed in a remote environment.

Pay

The annual salary hiring range for this position is $121,000 - $175,000 USD.