Email Marketing Manager

Description

D.R. Horton, Inc., the largest homebuilder in the U.S., was founded in 1978 and is a publicly traded company on the New York Stock Exchange. It is engaged in the construction and sale of high-quality homes designed principally for the entry-level and first time move-up markets. The Company also provides mortgage financing and title services for homebuyers through its mortgage and title subsidiaries.

Essential Duties and Responsibilities

• Develop and manage email marketing strategies and campaign calendars aligned with national initiatives and division-level priorities
• Oversee end-to-end campaign execution, including briefing, copy development, design coordination, template usage, and deployment
• Maintain and govern email template libraries to ensure brand consistency, scalability, and efficient campaign execution
• Establish and enforce quality assurance processes, including rendering validation, link testing, suppression management, and tracking accuracy
• Coverage campaign scheduling with lifecycle and automated marketing programs to optimize timing and prevent audience overexposure
• Partner with division and marketing teams to gather content, assets, and campaign requirements for timely execution
• Develop and maintain campaign production workflows and documentation to support scalability and process consistency
• Monitor and analyze campaign performance, including engagement and conversion metrics, and implement improvements to optimize results
• Collaborate with marketing, CRM, and analytics teams to align email campaigns with broader demand generation strategies
• Maintain documentation of campaign processes, templates, and reporting standards
• Conduct all business in a professional and ethical manner to serve customers and increase the goodwill and profit of the company

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field
• 5+ years of email marketing experience, including campaign execution and performance management
• Experience managing campaign calendars and multi-campaign deployments
• Email marketing platforms, campaign deployment processes, and deliverability best practices
• Advanced knowledge of email marketing platforms, campaign deployment processes, and deliverability best practices
• Demonstrated skill with campaign execution, quality assurance, and performance analysis
• Ability to manage multiple campaigns and deadlines while maintaining accuracy and consistency
• Ability to apply common sense understanding to carry out instructions furnished in written and oral form or via DRH applications
• Specific vision abilities required by this job include close vision and peripheral vision
• The noise level is generally moderate

Preferred Qualifications

• Experience with email marketing platforms and automation tools
• Experience with HTML/CSS for email template troubleshooting
• Experience with campaign tracking methodologies, including UTM parameters