Email Marketing Designer & Copywriter

About the role

We are seeking an Email Marketing Designer & Copywriter who will be responsible for designing and executing email and SMS marketing strategies. This role requires a combination of creative skills, strategic thinking, and technical proficiency.

Responsibilities

• Create and execute email and SMS campaigns from concept to launch
• Write compelling subject lines, preview text, body copy, CTAs, and promotional messaging
• Create supporting creative assets including graphics, layouts, imagery, and visual components
• Develop a consistent visual identity across all lifecycle touchpoints
• Own the customer journey from acquisition through retention and reactivation
• Build and optimize automated lifecycle journeys including onboarding, abandoned cart, referrals, win-back, replenishment, and subscription communications
• Create personalized experiences using behavioral data and customer segmentation
• Continuously test messaging, design, imagery, offers, layouts, and timing to improve performance
• Analyze campaign performance and use data to guide future creative decisions
• Collaborate with Product, Brand, and Growth teams while owning the execution of your work from beginning to end

Requirements

• 4+ years building email/lifecycle marketing campaigns for a high-growth consumer brand
• A strong portfolio showcasing both email design and copywriting
• Exceptional visual design skills with experience creating polished, mobile-first emails using Figma, Adobe Creative Suite, Canva, or similar tools
• Outstanding copywriting skills with the ability to write across promotional campaigns, product launches, onboarding, retention, educational content, and transactional messaging
• A deep understanding of typography, hierarchy, branding, layout, and visual storytelling
• Experience creating email templates, graphics, GIFs, banners, and other marketing assets
• Strong instincts for what makes people click, convert, subscribe, and come back
• Experience building lifecycle automation using platforms like Braze, Iterable, Klaviyo, Customer.io, or similar
• A strong understanding of customer segmentation, personalization, behavioral marketing, and A/B testing
• The ability to own projects from concept through execution without relying on outside creative resources
• Excellent attention to detail and an obsession with quality

Qualifications

• Deep knowledge of email marketing best practices and industry trends
• Experience with email marketing software such as Mailchimp, Campaign Monitor, or Sendinblue
• Understanding of email deliverability and compliance standards
• Knowledge of email marketing metrics and KPIs
• Experience with email analytics and reporting tools
• Ability to manage multiple projects simultaneously and meet deadlines

Skills

• Email marketing design and development
• Copywriting and content creation
• Visual design and layout
• Email marketing automation and personalization
• Customer segmentation and targeting
• A/B testing and experimentation
• Email marketing analytics and reporting

Benefits

At Rythm Health, we offer a comprehensive benefits package including:

• Highly competitive base salary
• Meaningful equity aligned with the scope and impact of your role
• Flexible, remote-first work environment
• Generous Paid Time Off and company holidays
• 401(k)
• Monthly Rythm membership with full access to at-home blood testing and personalized health insights
• Healthcare with monthly premium fully covered by the business
• High ownership and visibility from day one, with the opportunity to make a meaningful impact
• The chance to help shape the future of personalized health and preventative care
• A small, collaborative, mission-driven team that moves quickly and values great ideas regardless of title