Email Copywriter

About The Company

Lilo Social is a full-funnel eCommerce growth agency dedicated to accelerating the success of direct-to-consumer brands through innovative acquisition and retention strategies. With a team of over 75 seasoned professionals, we specialize in delivering top-tier paid media, email marketing, and creative services that drive sustainable growth. Our comprehensive approach covers the entire customer lifecycle—from content creation and paid advertising to conversion rate optimization and retention marketing—ensuring our clients achieve maximum profitability. Recognized for our partnership-first philosophy, we boast a 90% client retention rate and have been honored as an Inc. 5000 honoree for three consecutive years (2023, 2024, 2025). As a Klaviyo Master Elite Agency, a distinction held by only 0.2% of Klaviyo's 6,500+ partners, we have driven billions of dollars in attributed revenue for our clients, establishing ourselves as a leader in the eCommerce growth space.

About The Role

We are seeking a talented Email Copywriter to join our dynamic team. In this role, you will be responsible for creating compelling, conversion-driven email and SMS copy tailored to our portfolio of direct-to-consumer brands. Your primary focus will be on crafting high-performing subject lines, engaging email body content, and persuasive SMS messages that foster customer engagement, boost conversions, and enhance customer lifetime value. This position offers a unique opportunity to directly influence revenue streams across multiple client accounts, making it a highly visible and impactful role within our retention marketing team. Success in this role will be measured by consistent high open rates, click-through rates, and conversions, alongside strong client satisfaction driven by on-brand, resonant messaging. Your strategic copy testing and optimization efforts will contribute to revenue growth, while collaboration with designers and strategists will ensure campaign excellence and efficiency.

Responsibilities

• Write high-converting subject lines, preview text, and email body copy for promotional campaigns and automated flows
• Develop concise, action-oriented SMS copy that encourages engagement within platform character constraints
• Create compelling copy for lifecycle flows, including welcome series, abandoned cart, browse abandonment, post-purchase, and winback sequences
• Collaborate with email designers to ensure seamless integration of copy and visual elements
• Adjust writing style to align with diverse brand voices while maintaining a focus on conversion
• Develop and maintain brand voice guidelines and messaging frameworks for client accounts
• Conduct A/B testing on subject lines, email content, and calls-to-action to optimize campaign performance
• Analyze campaign and flow performance data to identify opportunities and refine copy strategies
• Work closely with retention strategists to ensure copy aligns with overall lifecycle marketing goals
• Manage multiple client accounts simultaneously, adhering to deadlines and quality standards
• Stay informed on current email marketing trends, copywriting best practices, and direct response principles
• Participate in client meetings to present copy concepts and performance insights

Qualifications

• Minimum of 3+ years of professional copywriting experience, with a focus on email marketing in DTC or ecommerce sectors
• Portfolio demonstrating proven success in direct response email copy with measurable conversion results
• Deep understanding of email marketing best practices, including subject line optimization, personalization, and deliverability considerations
• Ability to adapt writing style to match diverse brand voices while maintaining a focus on conversion
• Experience analyzing performance metrics to inform copy iterations and improvements
• Strong knowledge of customer lifecycle marketing and how copy supports each stage
• Excellent organizational skills with the ability to manage multiple projects and meet deadlines
• Fast turnaround capability without compromising quality or attention to detail

Benefits

• Generous Time Off: Competitive PTO policy and paid holidays to promote work-life balance
• Fully Remote Work: Opportunity to work from anywhere within the US on US hours
• Competitive Salary: Compensation commensurate with experience