Email Marketing & CRM Manager

POSITION RESPONSIBILITIES

• The full email lifecycle strategy: acquisition, nurture, conversion, post-trip, and re-engagement
• List growth, including capture strategy, lead magnets, form optimization, and list health
• HubSpot implementation strategy — defining how the CRM should be structured, which workflows to build first, and how to set up the platform to support long-term email and sales goals
• CRM workflow design and iteration — building, testing, and refining as the platform matures and the team learns what works
• Contact database integrity — auditing for duplicates, gaps, and structural problems before they affect downstream execution
• Segmentation architecture that reflects guest behavior, trip interest, and lifecycle stage, with targeting logic refined from behavioral signals
• Drip and nurture sequences with clear trigger logic, timing, and progression toward booking, including mapping journey gaps and building sequence frameworks
• The email calendar, coordinated across brand, digital, and sales priorities
• End-to-end campaign execution — brief, copy direction, build, QA, deploy, with AI used as a team member to generate, iterate, and personalize copy across segments at speed
• A/B testing across subject lines, content, timing, and journey logic to find patterns across every variation
• Performance reporting that connects marketing activity directly to bookings, tracking the full funnel from first email open to confirmed reservation, then turning results into optimization recommendations

WHAT ELSE WE'D LIKE TO SEE FROM YOU

• 4+ years owning email marketing strategy and CRM end to end
• Experience building and implementing CRM programs from the ground up
• Proven ability to build list growth programs and segmentation frameworks from scratch
• Deep HubSpot experience across campaigns, workflows, automation, and reporting
• A track record of connecting marketing metrics to revenue and understanding what drives bookings
• A belief that clean data and great email strategy are the same job
• Strong analytical skills with a bias toward action — you know what to do with the numbers
• A strong writer, or a sharp creative director who can get great copy out of others
• Comfort operating at the intersection of brand, digital, and sales
• An AI-first mindset — you use these tools daily to generate, analyze, test, and optimize across every part of the role

TREK TRAVEL OFFERS

• A fast paced, casual, motivating, and fun company culture, where initiative and pro-activity are highly valued
• Competitive health care
• Dental and vision insurance
• Flexible Spending Accounts (FSA)
• Paid Parental Leave
• Short Term / Long Term Disability
• Life Insurance
• 401(k) with company match
• Competitive paid time off and volunteer time off package
• Paid holidays
• Reward program for sustainable commuting to the office
• Employee discounts and outdoor industry discounts
• Room to grow within our Marketing and Digital teams

COMPANY VALUES

• Powerful, positive, and inspiring
• Empowering, supportive, and collaborative
• Integrity, honesty, and transparency
• Continuous improvement, learning, and innovation
• Respect for all individuals and their differences
• Accountability, responsibility, and ownership
• Fun, friendly, and engaging
• Teamwork, collaboration, and communication
• Customer focus, service, and satisfaction
• Commitment to sustainability and environmental stewardship

COMPANY CULTURE

• Fast-paced and dynamic
• Casual and approachable
• Motivating and energizing
• Encourages initiative and proactive behavior

COMPANY BENEFITS

• Competitive health care
• Dental and vision insurance
• Flexible Spending Accounts (FSA)
• Paid Parental Leave
• Short Term / Long Term Disability
• Life Insurance
• 401(k) with company match
• Competitive paid time off and volunteer time off package
• Paid holidays
• Reward program for sustainable commuting to the office
• Employee discounts and outdoor industry discounts
• Room to grow within our Marketing and Digital teams

COMPANY POLICIES

• Equal Opportunity Employer
• Committed to Diversity and Inclusion